Gah, this game kind of sucks when you live in a rural neighborhood
I'm still having fun and I've caught like 14 (different) Pokemon. But there's only one gym and 3 poke-stops here. I walked around town for 2+ hours after work today to catch some, and I only met 11 new species

Pokemon just don't show up as often in rural areas, it seems.
They need to add trading to this app, asap.