But, wait. Where did you read her Tidal contract to know it even has an expiration date? If that was public knowledge the media would be talking about it
& The part about budget going to waste doesn't make sense, to me. Not releasing a video at all is the only way she, directors, label, etc would not make money. Whether she released the video on Tidal first and then on Vevo at some point, Vevo generates revenue. She would have made a profit if it only had 5 million views or 30 mil
Edit: I guess this is just your theory on whats happening.
Quote:
Originally posted by WFL
R8 is not coming in 2015 guys.
Rihanna is waiting for her deal with TIDAL to expire. She and some other pop stars such as Madonna and Nicki Minaj signed a deal with TIDAL which requires them to make anything they release in 2015 TIDAL exclusive first ( I'm not sure if it includes albums too or just singles and videos) This deal was signed shorty after Rihanna released BBHMM on iTunes (I guess it was at that ''meeting'' they had together at March 30. BBHMM was released March 26). After the major underperformance of American Oxygen, Rihanna doesn't want to take a big risk and release the new ''lead'' single and music video as a TIDAL exclusive. This is the reason the BBHMM video was scrapped too. She knew the video and all the budget money would go to waste and have little effect on the songs success as a TIDAL exclusive. So she scrapped it altogether.
Tl; dr: Rihanna knows she can't resurrect the era with TIDAL so she is waiting for her deal with the streaming service to expire to release the new single and album.
IMO
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He said they have a record called "All Night" with NicNac who produced Loyal 
