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Originally posted by TheBaddestB
No one knows what Justin is doing with this Journals thing and they havent for weeks. It is almost like he is pretending it is just "for the fans" and not a real era so that if (when) it flopped he could fall back on that excuse. But yet at the same time he tried getting a hit single out of it and tried to make it an "era" even though nobody but his fans are even aware. MESS!
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The concept is quite obvious, but since you're clearly not intelligent enough to understand, let me break it down for you.
THE BELIEVE MOVIE is released on Christmas. 10 weeks prior to that date, whatever month and week that was, Justin announced he would release a song a week that he's written and recorded while on the road touring
to promote the movie since he was on tour and can't do much promotion outside of tweets and trailers, but also to give his fans some new music. The Journals are also an experiment for his label with him trying out different sounds to see which one resonates with the GP and which one he feels comfortable doing; apparently this wasn't obvious either. Every Sunday at midnight, a single is released on iTunes. No promo besides him and his team tweeting that it's out, no videos, nothing. Just music. About five weeks in, on the heels of releasing more songs that weren't ATM, he announced ATM as a single and filmed the video. It didn't do too well so yes, that single "flopped." Now, Confident is the single and a video is coming soon. Journals is an album, barely an era. Justin is taking a break in 2014 according to multiple sources so this is probably to keep the fans held over. This is the true definition of promo singles and albums, not when your fave releases a single from an
album that's actually an
era and it flops. The concept is quite clear. Do you have any questions?
