[bobbymfw]

Originally posted by MrPeanut

No, the reason people say a film needs to double its budget is because studios have to split box office revenue with the theaters.

Originally posted by Nicole

US theatres keep ~50% of the gross. International theatres keep ~60%.

Originally posted by MrPeanut

Theaters get a cut of the revenue. The average is generally held to be 55% studio / 45% theaters.

Originally posted by GreasyBruce

I have been following the box office for six years, and that 60-75m is accurate. Theaters keep roughly 50% of ticket sales.

Do any of you have any information to back those figures up? I know a movie theater manager personally which is why I made my initial post. But I have a really hard time believing they put this film out thinking it was going to make $70 million+; there's not enough demand for movies like this no matter how big the act is.

And on a larger scale, the movie industry keeps booming while movie theater chains continue to struggle, which doesn't really add up when movies make hundreds of millions of dollars on a regular basis and producers/actors/writers cost far more than ushers and box office clerks.

[Ramcoro]

Originally posted by IVY

if it was for someone else it will be ok, but considering how big she's in the US and how much promotion and buzz she gets whenever she releases something it's underwhelming and embarrassing.

I thought everyone knew it would flop.

[MAKSIM]

Originally posted by bobbymfw

Do any of you have any information to back those figures up? I know a movie theater manager personally which is why I made my initial post. But I have a really hard time believing they put this film out thinking it was going to make $70 million+; there's not enough demand for movies like this no matter how big the act is.

And on a larger scale, the movie industry keeps booming while movie theater chains continue to struggle, which doesn't really add up when movies make hundreds of millions of dollars on a regular basis and producers/actors/writers cost far more than ushers and box office clerks.

A 2nd round of clocking is about to be served

[Boop]

Earth to Hollywood: no one cares about Katy beyond a handful of tween/teen girls. Not even Russell Brand anymore.

how mean

[vuelve88]

Originally posted by Evangeline

That's true. Capitol's strategy since the beginning of TD era has been to create an illusion of her being bigger than she is,and that might have involved a lot of costs,but it has worked and actually increased her starpower a lot.The benefits derived will exceed the costs involved in the long term.

Exactly. It's actually very impressive work by Capitol (and by Katy, as well, for being a trooper and committing to all of the promotion).

[MrPeanut]

Originally posted by bobbymfw

Do any of you have any information to back those figures up? I know a movie theater manager personally which is why I made my initial post. But I have a really hard time believing they put this film out thinking it was going to make $70 million+; there's not enough demand for movies like this no matter how big the act is.

And on a larger scale, the movie industry keeps booming while movie theater chains continue to struggle, which doesn't really add up when movies make hundreds of millions of dollars on a regular basis and producers/actors/writers cost far more than ushers and box office clerks.

I don't know what Paramount's expectations were. I've seen the "we want to open bigger than Bieber" quote bandied about, but I'm not sure where that was from.

As for the split between studios and theaters, you can look at the bottom of BOM's charts:

http://boxofficemojo.com/weekend/chart/

* Production Budget in millions. On average, studios earn approximately 55 percent of the final gross.

Here's an article that kind of gets into the breakdown more in-depth:

http://www.fixyourthinking.com/2008/...hains-get.html

The breakdown generally differs week-to-week based on the agreement set up and will play out differently depending on how a movie performs, the 50/50 thing is just an average, but theaters absolutely do get a portion of the revenue.

For foreign markets the ratio is less favorable to the studios, as Nicole noted.

[bobbymfw]

Originally posted by L/\DY G/\G/\

A 2nd round of clocking is about to be served

And I'm sure you're eager to find any excuse to make Katy Perry and this movie look like a failure because you're bothered.

[YoYo]

Lipsitz says she and co-director Dan Cutforth hope to see the July 4 holiday take top Bieber's $30 million opening thanks to Perry's "larger international following" (a performance as part of the Macy's annual fireworks spectacular should provide a healthy boost), not to mention the long weekend.

Somebody needs to send Lipsitz and Dan Cutforth a Mediatraffic link cause ch....

[Nicole]

Originally posted by bobbymfw

Do any of you have any information to back those figures up? I know a movie theater manager personally which is why I made my initial post. But I have a really hard time believing they put this film out thinking it was going to make $70 million+; there's not enough demand for movies like this no matter how big the act is.

And on a larger scale, the movie industry keeps booming while movie theater chains continue to struggle, which doesn't really add up when movies make hundreds of millions of dollars on a regular basis and producers/actors/writers cost far more than ushers and box office clerks.

It's a widely known fact that theatres keep roughly half the gross. The money kept by studios is referred to as "rentals."

Theatrical Rentals
When a movie is shown in theaters, the studio/distributor and the exhibitor (movie theater) will share revenue from ticket sales. The studio's share (usually around 50%) is called the "rental". This should not be confused with video rentals (e.g., through Blockbuster, RedBox etc.).

Anyway, Paramount + those who worked on the film expected it to open higher than Bieber's movie:

For Never, Paramount turned a $13 million budget into $97 million in box-office receipts to date. As such, the film's production partners, which include Imagine Entertainment, Pulse Films, AEG Live and MTV Films, along with executive producer Craig Brewer, have high expectations for Part of Me. Lipsitz says she and co-director Dan Cutforth hope to see the July 4 holiday take top Bieber's $30 million opening thanks to Perry's "larger international following" (a performance as part of the Macy's annual fireworks spectacular should provide a healthy boost), not to mention the long weekend.

It was everywhere:


It also faltered overseas:

Meanwhile, pop starlet Katy Perry’s widely-promoted 3D movie Part of Me has flopped.

Perry’s Part of Me took only $700,000 to open at No.6, even after the singer’s flashy promotional trip to Sydney garnered blanket TV coverage.

Part of Me also underperformed in the US, taking $7 million, far less than similar behind-the-scenes pop movies from Justin Bieber, Jonas Brothers and Michael Jackson.

It is what it is. She's still a massively successful popstar.

[GreasyBruce]

the movie's four-day opening was less than the three-day start for Jonas Brothers: The 3D Concert Experience ($12.5 million) even though Jonas debuted in half as many locations. That's considered a notorious flop within the concert movie sub-genre, and therefore Part of Me is going to need to hang on very well in the coming weeks to not receive a similar distinction.

http://www.boxofficemojo.com/news/?id=3484&p=.htm

[vuelve88]

Originally posted by YSL

Things like poor sales and low box scores do affect an artists or actors image, just look at Xtina. It also makes not only Paramount, but other companies question whether or not they endorse her which leads back to PR and marketing. If a company thinks that an artists is not valuable enough to pull in big numbers, they will hold back on endorsing or lending their support and give it to an artist who can.

So while the general public is not paying attention to these numbers, companies are and if there is no endorsements, there's no PR, if there's no PR, there's no Katy Perry.

Meh. I agree with some of the things you said, but I really don't think this is comparable to Christina's last era where everything hinged on the success of her album.

This was the final chapter of a very successful album era. If there was any moment for Katy to have a guffaw, this would be the best (causing the least damage). Perhaps if she released this movie at the beginning of an era and had a similar opening performance it would have a more negative effect on the rest of her era.

Her next album era is still going to be very risky, regardless of how this movie performs.

[bobbymfw]

Originally posted by MrPeanut

I don't know what Paramount's expectations were. I've seen the "we want to open bigger than Bieber" quote bandied about, but I'm not sure where that was from.

As for the split between studios and theaters, you can look at the bottom of BOM's charts:

http://boxofficemojo.com/weekend/chart/



Here's an article that kind of gets into the breakdown more in-depth:

http://www.fixyourthinking.com/2008/...hains-get.html

The breakdown generally differs week-to-week based on the agreement set up and will play out differently depending on how a movie performs, the 50/50 thing is just an average, but theaters absolutely do get a portion of the revenue.

For foreign markets the ratio is less favorable to the studios, as Nicole noted.

Thank you for those; so in a way, we're both right. It makes sense that production companies make more profit in the first few weeks because it's their product that's driving traffic to the theaters but then in later weeks they have to give theaters a greater share of the revenue as an incentive to keep the movie playing.

Its more like 80/20 for the first few weeks and gradually over the run of the film it can swap to the theaters advantage. That's why theaters don't want you bringing in outside food. They make most of their profits off of concessions.

[L.B GAGA]

Just curious is it just me or this the lady gaga thread?


Anyway, Katy's got many hot and bothered, she still remains the digital queen and that movie has still done its job. Her next era will definitely be huge and i congratulate her team,producers and everyone for this organised amazing era.

[2AM]

Katy Perry: Part of Me" cost Paramount's micro-budget label Insurge only $12 million to produce, so the film's debut isn't considered a bust.

-LA Times

The numbers are pretty good considering the film reputedly only cost $12 million

- E!

The long and the short of it is that it was a $12 million movie that received an A CinemaScore," noted Par distribution head Megan Colligan. "Our audience is available during the summer, but it's also a very competitive timeframe."

- Paramount

Of course they wanted Bieber numbers. Who wouldn't? But that isn't what they got, and they probably aren't jumping around with joy but that doesn't mean they are scared at the numbers. Most of you don't realize how tough competition was this week, a brand new Spider-Man movie, Ted already smashing with good word-of-mouth, Brave still going strong and taking a lot of the younger audience, etc.
Clearly Paramount isn't that terrified, they have been betting on good legs from the start. Let's wait a bit longer before we jump the gun and call it a flop.

[YSL]

Originally posted by vuelve88

Meh. I agree with some of the things you said, but I really don't think this is comparable to Christina's last era where everything hinged on the success of her album.

This was the final chapter of a very successful album era. If there was any moment for Katy to have a guffaw, this would be the best (causing the least damage). Perhaps if she released this movie at the beginning of an era and had a similar opening performance it would have a more negative effect on the rest of her era.

Her next album era is still going to be very risky, regardless of how this movie performs.

Well you're right about Xtina, it's not really comparable in the sense that everything hinged on the success of her album, it was just more of an example as to how big flops can lead to bad publicity or a bad rep.

And it might not seem like it affects much now, but you'll see in time for her next era (unless she brings something spectacular) that her endorsers will drop. This could even affect small things like the designers that send her clothing to wear for events, which has already been at risk because she frequents worst dressed lists because of poor styling. I studied and work in PR so I know how little things like a flop can affect companies' views on an artist.

But I think the movie itself was a bad idea because they should have just ended the era on a positive note and used the hype from this era to sell the next album and film.

[2AM]

Also, this is not a Jonas Brother level bad-opening. Let's get that out of the way now.

[Nick29]

Originally posted by L.B GAGA

Just curious is it just me or this the lady gaga thread?


Anyway, Katy's got many hot and bothered, she still remains the digital queen and that movie has still done its job. Her next era will definitely be huge and i congratulate her team,producers and everyone for this organised amazing era.

I thought Dr Luke is exclusively with RCA now?

[GreasyBruce]

Originally posted by Kats

Also, this is not a Jonas Brother level bad-opening. Let's get that out of the way now.

No, it opened 5m lower than the Jonas Bros. And Katy's album and single success is much higher than theirs was at the same point.

[rue005]

Obviously we wish this was doing better but nothing really bad is happening. It's not like suddenly people stopped buying her records and Capitol is dropping her.

Katy is a pop singer, a musician. Her main market is music, her job is selling records. She's not a movie star who has to sell movie tickets to stay in the industry. Her star status is not an illusion, there's a reason why she's selling tons of singles and albums right now. Maybe people are not here for her personal life but for her music, and that's ok. Actually when celebrities' personal life is constantly on the spotlight, people start to get sick of them and end up hating them.

I know this could impact her image in a bad way, but it's not like her career is going downhill. Other pop starts have been through worse things and they've been able to overpass them and being successful at the end. Just look at Britney, Rihanna, Xtina and many more.

So, take a seat and keep watching. Capitol and Katy are really smart and they know what will work better for them next era.

[YoYo]

Perry teamed up with Pepsi to promote the film. The partnership includes co-branded television and radio spots, digital advertising and retail displays

Good God, what an absolute disaster.