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Movie: Katy's concert movie won't break even from box-office
Member Since: 1/23/2011
Posts: 4,434
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That's not how it works. The reason people say a film needs to double its budget is to make up for the marketing part. People don't include the marketing cost when they say a film needs to double its budget.
So no, it will breakeven when it crosses the 30m threshold, not by much though.
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Member Since: 7/9/2010
Posts: 42,506
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Member Since: 2/16/2012
Posts: 2,247
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After ALL the apparent facts,some people CONTINUE to try hard ro convince others and themselves that the movie isn't underperforming.Sorry,but you're the ones who're coming across as pressed or deluded right now.It's not like Katy's other achievements are being downplayed cause of a movie's floppage,so stop being mad,****ing admit it and move the **** on.When a huge star like her fails to do well,ofcourse ppl are going to talk.
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Member Since: 5/27/2010
Posts: 37,025
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Quote:
Originally posted by Jdella11
That's not how it works. The reason people say a film needs to double its budget is to make up for the marketing part. People don't include the marketing cost when they say a film needs to double its budget.
So no, it will breakeven when it crosses the 30m threshold, not by much though.
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No, the reason people say a film needs to double its budget is because studios have to split box office revenue with the theaters.
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Banned
Member Since: 11/24/2009
Posts: 61,404
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Quote:
Originally posted by Jdella11
That's not how it works. The reason people say a film needs to double its budget is to make up for the marketing part. People don't include the marketing cost when they say a film needs to double its budget.
So no, it will breakeven when it crosses the 30m threshold, not by much though.
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US theatres keep ~50% of the gross. International theatres keep ~60%.
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Member Since: 5/27/2010
Posts: 37,025
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Quote:
Originally posted by bobbymfw
 If the total budget is 30 million, where do you get this figure? If you're including the theaters take, you're way off. Theaters don't make their profit on tickets, they make it on concessions. |
Theaters get a cut of the revenue. The average is generally held to be 55% studio / 45% theaters.
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Member Since: 6/2/2011
Posts: 28,055
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Quote:
Originally posted by bobbymfw
If the total budget is 30 million, where do you get this figure? If you're including the theaters take, you're way off. Theaters don't make their profit on tickets, they make it on concessions. |
I have been following the box office for six years, and that 60-75m is accurate. Theaters keep roughly 50% of ticket sales.
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Member Since: 4/23/2011
Posts: 3,826
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Ohhhh!! this is so sad.. 
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Member Since: 3/6/2011
Posts: 4,948
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Quote:
Originally posted by Evangeline
After ALL the apparent facts,some people CONTINUE to try hard ro convince others and themselves that the movie isn't underperforming.Sorry,but you're the ones who're coming across as pressed or deluded right now.It's not like Katy's other achievements are being downplayed cause of a movie's floppage,so stop being mad,****ing admit it and move the **** on.When a huge star like her fails to do well,ofcourse ppl are going to talk.
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Quote:
Originally posted by Nicole
US theatres keep ~50% of the gross. International theatres keep ~60%.
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Finally some sense in this thread 
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Member Since: 7/26/2009
Posts: 21,249
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She is doing fine!!!
No one is expecting that this movie could pass the 70 million
This kind of Movies never do so big at box office
She is doing fine!! she is climbibg at charts!!
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Member Since: 8/16/2011
Posts: 12,539
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Quote:
Originally posted by Evangeline
After ALL the apparent facts,some people CONTINUE to try hard ro convince others and themselves that the movie isn't underperforming.Sorry,but you're the ones who're coming across as pressed or deluded right now.It's not like Katy's other achievements are being downplayed cause of a movie's floppage,so stop being mad,****ing admit it and move the **** on.When a huge star like her fails to do well,ofcourse ppl are going to talk.
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Member Since: 5/28/2010
Posts: 29,225
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Member Since: 4/23/2012
Posts: 9,618
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Also, breaking even is still a flop since it does NOTHING for Paramount at the end of the day. It's basically just a waste of time on their end since they could have used that money and time for something more beneficial.
Both parties can be blamed though, both for overestimating Katy's power and influence.
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Member Since: 1/5/2012
Posts: 1,702
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It's a shame  it's actually a really good movie and it deserves to be doing a lot better.
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Member Since: 8/29/2011
Posts: 18,282
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Quote:
Originally posted by JasperX
Paramount just announced:
Production budget : $12M
Marketing budget: $ 18M
Total budget = $30M
Which means the movie needs at least $60M - $75M to break even. It won't gain any profit from box-office alone.  |
Receipts.
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Member Since: 2/16/2012
Posts: 2,247
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Quote:
Originally posted by vuelve88
Even if it doesn't make a huge profit, it still served a great purpose: increase the celebrity power of Katy Perry. The average person is not following box office numbers or comparing sales to the cost of production and advertising. They just see this as a sign of Katy Perry's popularity.
This entire Teenage Dream era has really focused on making her into a star. In most cases, the praise is warranted. She's been extraordinarily successful with her songs, videos, etc. Sometimes, though, there's just ridiculously good PR at work.
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That's true.Capitol's strategy since the beginning of TD era has been to create an illusion of her being bigger than she is,and that might have involved a lot of costs,but it has worked and actually increased her starpower a lot.The benefits derived will exceed the costs involved in the long term.
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Member Since: 5/28/2010
Posts: 29,225
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Quote:
Originally posted by Ivan_brit
She is doing fine!!!
No one is expecting that this movie could pass the 70 million
This kind of Movies never do so big at box office
She is doing fine!! she is climbibg at charts!!
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She's really not. 
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Member Since: 9/25/2011
Posts: 12,630
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Oh well, you'll get 'em next time Katy
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Member Since: 10/7/2011
Posts: 20,627
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I must ask though, how is the OP and many other *concerned posters* going to call this a flop and say it won't break even when we have only seen the opening weekend numbers?
- We only have numbers for FIVE countries
- Only the first week/opening weekend for these countries
- No DVD sales yet
Things to think about.
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Member Since: 12/15/2011
Posts: 13,205
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if it was for someone else it will be ok, but considering how big she's in the US and how much promotion and buzz she gets whenever she releases something it's underwhelming and embarrassing.
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