Ok...this isnt just The Navy. This is me thinking about this for the past year. And its time I made a thread. I'm very tired of the "low sales b/c of no promo" excuse. We live in a world where the internet is the largest market. Chances are almost everyone finds about new albums from social media, iTunes, youtube...etc. When people try to excuse low sales for no promo, I want you to seriously think about something...does promo actually help if you're not Beyonce or Jennifer Lopez? In fact, doesnt promo severely hurt Rihanna, Katy, Britney & others sometimes? I want you to look back on Rihanna's "We Found Love" performance, and Katy's "Firework" performance...and I'm not being shady, I'm being honest. Does anyone, besides JLo, Beyonce, and sometimes Gaga and Adele ever make you rush up and buy an album? Rihanna is never going to put that much energy into a TV performance like JLo or Bey and thats the truth, so my question is, is there a point? Gaga may be a great performer, but she tends to over-dramatize or cause too much controversy. Yes of course promo may help a lot to JLo, Bey & Adele, but dont you think that social media has taken over enough to end these excuses and cover ups for sales? A TV interview with 5 million views, is really going to be much more helpful then a Facebook page with 48 million likes telling everyone about a new album? I'm not trying to be shady at all, I'm trying to be 100% honest. Let me know what you think.

Yes, but I see the "non-commercial" excuse is being thrown around even more.

There are a zillion reasons why some records don't sell, no promo is one of them.

I really can't at you bringing up Jenny as if LOVE? has gone aluminum ANYWHERE.

Yes it does.

Ace. Her one performance since May in the US (the AMAs), had the album increase in sales like 100%. And it sold over a million worldwide. I'm not trying to say it was that successful, but clearly if she promoted more, it would have sold more.

Yes, the whole point of doing promo like TV interviews and performances is to get the word out to people who don't know about the album/single/book/movie/etc. Promotion isn't meant to get fans to buy the project, because they already likely will (or have already made up their minds not to). It's meant for the others to raise awareness about it.


Case closed.

?

[QUOTE=Twai;7732388]65,000 predicted. After her performance on Idol, it rose to 83,000 actually sold.

But what promo is there? Letterman? Ellen? They have like one million viewers. Thats nothing, and doesnt do anything.

I mean....

It obviously exists. Fans make up a very small portion of the general buying public. Promotion is needed to get those people interested in the artist and also get them to buy the artists work.

Didnt I say though that Jennifer BENEFITS from promo unlike others?

I'm sure it's at least gone Wooden in Central America.

For certain albums, such as Femme Fatale & Talk That Talk, the excuse is ridiculous.

Promo doesn't create success, it enhances it. If a song has poor public approval, a performance will help it only temporarily, if anything. Have you ever noticed the songs that actually benefit from promo are the songs that are already successful?

For example, California King Bed had great promo but couldn't even go platinum or go Top 30. Meanwhile, We Found Love has like one or two US-televised performances on shows not as popular as the ones CKB was performed on & it's going to be a 4-million seller with 9-10 weeks at #1.

Also, I hate to bring it up, but does anyone actually think Criminal would've been successful with promo? The public just didn't like it.

I hate to bring up specific examples, but FF/TTT & the songs from them are the most tossed around with the ridiculous excuse.

Well they do help the album and singles. Maybe for some artists it doesn't do a thing. But for most of them it does. But it all comes down at the fansbase. Does it have more teenagers than adults, or does it have more adults than teenagers. The latter will bring in more albums sales while the first will bring in more single sales.