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Discussion: Does the "promo excuse" exist?
Member Since: 11/3/2010
Posts: 14,422
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Quote:
Originally posted by MusicTalker
Am I mixing up the AI effect & the country award show effect?
Because I know after at least one of them, CKB went from obscurity to the Top 50 than back to obscurity, & it took the video to put into the Top 40 again.
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Neither because they were performed less than 2 weeks apart.
The video premiered about 2 1/2 weeks after the AI performance so I have no idea what you're thinking of, but I do know that it's wrong.
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Banned
Member Since: 10/28/2011
Posts: 21,283
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Yes, it is an excuse. How can a single smash if it isn't promoted properly? It won't. 
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Member Since: 2/17/2010
Posts: 21,811
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Internet promo = more pirated downloads.
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Member Since: 11/19/2009
Posts: 1,524
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This ****
"With more promo the song would've SMASHED!"
"The album would've sold so much more if it'd gotten more PROMO!"
is nonsense
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Member Since: 10/30/2010
Posts: 8,520
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It doesn't exist for big name popstars. Everyone knows when these big name stars drop new music and everyone with even the slightest interest in pop music will listen to it and see if they like it. If they do, they may buy it or they may not.
Promotion can be effective to reach new audiences but it often takes amazing performances to do that and I can only think of Beyonce who is capable of such these days. Katy, Rihanna, Britney, Kesha, even Gaga promoting doesn't make a difference.
For newer artists? Promo is definitely required. But even then, the internet is still the biggest outlet by far these days.
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Member Since: 6/7/2011
Posts: 22,128
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Yes, it does. Singles can only do so much.
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Member Since: 6/4/2010
Posts: 38,919
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It depends on the artist and the type of music they're releasing. It also depends on the amount of radio support.
I believe the veterans need to do more promo because they don't seem as hands on with social media marketing as a lot of the newer artists are (thx to the digital age).
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Member Since: 9/9/2011
Posts: 4,293
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Member Since: 8/16/2011
Posts: 60,893
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This thread is just denying the obvious 
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Member Since: 11/20/2010
Posts: 12,356
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It depends on the artist. Some of these musicians spend months and months promoting, yet they can't even manage to sell over 5 million world-wide. Not to mention, they do every dirty trick in the book to gain success. You either got selling power or you don't.
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Member Since: 9/17/2011
Posts: 9,051
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The digital era makes it harder to sale albums because the people who are 'aware' of new album releases through the use of digital media and social networks are also aware of how to access and download new music illegally. Essentially, the point of promoting an album is not to reach the digital audience but rather those casual listeners who receive most of their information through TV/Radio. They're not interested in googling or youtubing an artist, most of the information they come across is through a passive form of media as opposed to being active agents.
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Member Since: 6/7/2011
Posts: 22,128
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Quote:
Originally posted by Jennifer
It doesn't exist for big name popstars. Everyone knows when these big name stars drop new music and everyone with even the slightest interest in pop music will listen to it and see if they like it. If they do, they may buy it or they may not.
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Which is exactly why even established artists receive huge sales boosts post-promotion, right? And exactly why artists with more promotion tend to sell more strongly than artists with less, even if they're established, right? 
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Member Since: 10/29/2011
Posts: 14,725
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I think I kind of get your point. For example, an succesfull artist like Rihanna who's at her 6th album should be able to sell a certain amount - match her previous albums performance without any additional promo. After all, she's already created a fanbase and a target group. She's not a new artist. She doesn't need to be on Ellen trying to reach a new demographic, after millions of records sold people know who you are and what sort of music you deliver.
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Banned
Member Since: 10/13/2008
Posts: 20,553
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Quote:
Originally posted by Musiclover1987
I think I kind of get your point. For example, an succesfull artist like Rihanna who's at her 6th album should be able to sell a certain amount - match her previous albums performance without any additional promo. After all, she's already created a fanbase and a target group. She's not a new artist. She doesn't need to be on Ellen trying to reach a new demographic, after millions of records sold people know who you are and what sort of music you deliver.
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!!!
The only thing tho, is that people generally didnt know she had a new album because they were still buying Loud. Thats when you get out and make it clear We Found Love is for a new album.
But for someone like Britney, you cant use the promo excuse if shes the deemed "Queen of Pop" of the 2000's.
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Member Since: 3/31/2011
Posts: 291
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After witnessing half a performance of Pink singing 'So What', I decided she was so awesome that I bought not only her album but tickets to her concert. So I don't think the 'no promo' excuse is entirely full of crap.
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Member Since: 2/17/2010
Posts: 21,811
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Y'all fail to realize that Rihanna is a Pop artist, and Pop artists rarely maintain a stanbase. Even if those artists do have fanbase, their sales skyrockets in the first week, then freefall afterwards and never climb up back again. Rihanna does have a huge fan base, but her main fan base isn't in the US like other artists such as Britney, Lady Gaga and Beyonce.
Promo does help, a lot. One may be interested in the artist, but sometimes you just don't have enough time to search or follow their releases, so when an artists promotes on TV, its likely that it'll interest those watchers who have been interested in the artist before, but weren't willing to stay updated with the artists every day until they release new music. And even if this certain artists maintains a supporting fan base throughout the year, their first week sales would be huge, but after the first week sales, they'll be struggling to sell, unless they get out and promote. And if they don't have good singles to promote with, then they're on a problem.
Also, you fail to realize that promo also means radio airplay. Radio airplay is the biggest form of promo, then comes music videos, and after that TV appearances.
You will see how huge promo effect can be after the Super Bowl.
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Member Since: 9/12/2011
Posts: 18,018
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Mark I love you sis but this thread is just ******** 
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Member Since: 6/14/2007
Posts: 13,130
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well no, but yes promo can def help and we have seen that, it's prove
when I don't know for example an artist perform on American Idol then it suddenly smash on iTunes that's why we need promo, maybe not for an album but when it comes to a single yes.
but yes I agree that the bigest promo is on the internet 'cause that's the new way, everyone is there.
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Member Since: 9/18/2011
Posts: 18,295
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Quote:
Originally posted by MusicTalker
For certain albums, such as Femme Fatale & Talk That Talk, the excuse is ridiculous.
Promo doesn't create success, it enhances it. If a song has poor public approval, a performance will help it only temporarily, if anything. Have you ever noticed the songs that actually benefit from promo are the songs that are already successful?
For example, California King Bed had great promo but couldn't even go platinum or go Top 30. Meanwhile, We Found Love has like one or two US-televised performances on shows not as popular as the ones CKB was performed on & it's going to be a 4-million seller with 9-10 weeks at #1.
Also, I hate to bring it up, but does anyone actually think Criminal would've been successful with promo? The public just didn't like it.
I hate to bring up specific examples, but FF/TTT & the songs from them are the most tossed around with the ridiculous excuse.
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THIS.But then again Britney could have done a little better with promo (then again there's the Loyal stanbase defense).As for Rihanna;If you noticed she has a solo single out on the radios,and it's NOT on LOUD or any of her previous albums,then you should most likely assume that it's on a new album(or that it's on a soundtrack but that's not the case).... (Then again,this is my way of thinking -when I heard Umbrella,I automatically assumed Rihanna was coming out with a new album.)
No shade because I like TTT (Do Ya Thang,BDay Cake,DOL,and WNL slay IMO)
IDK why people brought LOUD to see if WFL was on it IMO...
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