And taken from the poll inside the link:
Is Nivea's "Re-Civilize Yourself" ad racist?
Absolutely -- the slogan would have never been used with a white model.
Nah -- just an unfortunate coincidence.
If it didn't include the "Look like you give a damn" line it wouldn't be racist. I think that line just pulls everything together and makes it racist.
That is what's really questionable. That was unnecessary otherwise I would understand and it would apply to any race/background and it would be all about being groomed is superior.