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Movie: "Captain America" renamed to "The First Avenger"!!!
Banned
Member Since: 5/15/2010
Posts: 15,858
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"Captain America" renamed to "The First Avenger"!!!
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How do you sell a movie called “Captain America” to an overseas market? In South Korea, Russia and the Ukraine, apparently, the answer is you don’t even try.
The film “Captain America: The First Avenger” will have its title truncated to, simply, “The First Avenger” in those three overseas markets, according to Marvel Studios insiders. The choice was made by Marvel, Paramount Pictures’ international team and distributors in those three countries based on market research results. Those involved in the decision are being careful to frame the move as a matter of brand management and consumer awareness and not as a decision tilted by cultural or political winds.
In private, Marvel insiders said that early on in the project’s planning there was talk that the title might need to be changed in numerous international markets but that there was a ”pleasant surprise” — the brand recognition of the comic-book superhero was so strong that it overrode those considerations in many places. That was not the case in Russia, South Korea and the Ukraine.
It’s not uncommon for American films to undergo name changes for overseas to suit the international variables in taste, translation and temperament. Still, this particular title tweak might not sit well with those pundits and purists who frowned on comments last year by the film’s director, Joe Johnston, that suggested that Captain America and his alter ego, Steve Rogers, would be more measured in the way they saluted their country.
“He wants to serve his country, but he’s not this sort of jingoistic American flag-waver,” Johnston told Hero Complex. “He’s just a good person. We make a point of that in the script: Don’t change who you are once you go from Steve Rogers to this super-soldier; you have to stay who you are inside, that’s really what’s important more than your strength and everything. It’ll be interesting and fun to put a different spin on the character and one that the fans are really going to appreciate … the idea that this is not about America so much as it is about the spirit of doing the right thing,” the director said. “It’s an international cast and an international story. It’s about what makes America great and what make the rest of the world great too.”
One competitor thinks the name change is a good move and might be advisable for more countries. “It’s going to be interesting to see how the movie does internationally with that character’s name,” said Matthew Vaughn, the director of Fox’s “X-Men: First Class.” “I think changing it is smart.”
Marvel Studios President Kevin Feige could not be reached for comment due to an intense work schedule on “Thor” and “Captain America: The First Avenger,” both of which are now in postproduction. Through a spokesman, however, he did not refute the reports of the name change in the three markets.
This March marks the 70th anniversary of Captain America, the Joe Simon and Jack Kirby creation who was introduced in the months leading up to the bombing of Pearl Harbor and became the most popular of the many red-white-and-blue superheroes of that era.
The film stars Chris Evans as Rogers, a frail young man who volunteers for a secret government program aimed at creating an army of super-soldiers. The experiment is a success but Rogers ends up as an army of one when the process cannot be duplicated as planned. The film directed by Johnston (whose credits include “Jurassic Park III,” “Jumanji” and ”The Rocketeer“) and written by Christopher Markus, Stephen McFeely and Joss Whedon includes some new additions to the classic mythology from the comics — before Rogers reaches the battlefields of Europe, for instance, he’s assigned to be a USO performer by military masters who worry about the PR risks of putting the hero in the line of fire. The film also stars Hugo Weaving as the Red Skull, Tommy Lee Jones at Col. Chester Phillips and Hayley Atwell as Peggy Carter.
The film will be released July 22 in the U.S. with some overseas releases as late as Aug. 12.
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http://herocomplex.latimes.com/2011/...a-south-korea/
I think it may be best for the film to be renamed to "The First Avenger" all around the world instead. Idk bout you guys but "Captain America" sounds lame and cheesy.
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Member Since: 3/16/2006
Posts: 24,384
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NOOOOOOOOO! It sounds lame as ****. My cap 
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Banned
Member Since: 5/15/2010
Posts: 15,858
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Quote:
Originally posted by Long Way 2 Go
NOOOOOOOOO! It sounds lame as ****. My cap |
And Captain America isn't?
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Member Since: 9/24/2008
Posts: 14,256
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Captain America was a more captivating and recognisable title.
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Banned
Member Since: 5/15/2010
Posts: 15,858
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Quote:
Originally posted by Celestial
Captain America was a more captivating and recognisable title.
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It didn't stand up the test of time like Batman, Spiderman, and Superman. Blame "Captain America"...: 
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Member Since: 9/23/2009
Posts: 26,796
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Quote:
Originally posted by Celestial
Captain America was a more captivating and recognisable title.
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Agreed.
Why do overseas markets care what his name is?  He's ****ing Captain America, don't make the movie if you can't even let the title remain as such.
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Banned
Member Since: 5/15/2010
Posts: 15,858
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Quote:
Originally posted by ifyouseekLEM
Agreed.
Why do overseas markets care what his name is? He's ****ing Captain America, don't make the movie if you can't even let the title remain as such. |
I'm still not digging "Captain America". Usually, when I don't like a movie, it flops...
Just Imagine **** like Captain Russia, Captain China, Captain Japan, Captain Philippines, Captan Canada?!?
Good job to them that they changed it to something less dorky... 
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Member Since: 3/16/2006
Posts: 24,384
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Quote:
Originally posted by brit_onstar*
I'm still not digging "Captain America". Usually, when I don't like a movie, it flops...
Just Imagine **** like Captain Russia, Captain China, Captain Japan, Captain Philippines, Captan Canada?!?
Good job to them that they changed it to something less dorky...
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And he still became an iconic superhero with that name
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Member Since: 5/1/2007
Posts: 15,659
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The First Avenger is a greater title in my opinion. Like The Dark Knight instead of Batman.
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Banned
Member Since: 5/15/2010
Posts: 15,858
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Quote:
Originally posted by Long Way 2 Go
And he still became an iconic superhero with that name
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Not as iconic as Batman, Spiderman and Superman... 
And lol at y'all thinking it's going to hurt the film if they change it to "The First Avenger", If anything, "The Dark Knight" didn't stop from getting $700million more than Batman Begins.
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Member Since: 11/17/2010
Posts: 12,926
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Captain America >>>>>>>>>>>>>
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Member Since: 6/25/2010
Posts: 3,279
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Member Since: 9/23/2009
Posts: 26,796
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Quote:
Originally posted by brit_onstar*
I'm still not digging "Captain America". Usually, when I don't like a movie, it flops...
Just Imagine **** like Captain Russia, Captain China, Captain Japan, Captain Philippines, Captan Canada?!?
Good job to them that they changed it to something less dorky...
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 True.
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Originally posted by Raguabros
The First Avenger is a greater title in my opinion. Like The Dark Knight instead of Batman.
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omg, good point.
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Banned
Member Since: 5/15/2010
Posts: 15,858
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Member Since: 11/13/2008
Posts: 4,129
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They should have named him Captain Planet instead.
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Member Since: 6/25/2010
Posts: 3,279
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^We already have a Captin Planet...even though it was just a tv show
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Member Since: 9/8/2009
Posts: 6,473
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Quote:
Originally posted by brit_onstar*
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Glad to know I'm not the only one that feels this way. It would be like the UK calling their country "Europe". How arrogant and, well... Typical of the US. That's why I try to say "the US" or "USA" when I want to shorten it, because that is the proper name for the country. We are the United States of (the continent) America. When most US citizens say things like "America is great", they are usually excluding other the other countries on the continent. Sad.
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ATRL Contributor
Member Since: 9/9/2010
Posts: 9,528
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Quote:
Originally posted by brit_onstar*
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The super hero and the comic book is named Captain America though... It's about branding.
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Member Since: 3/8/2007
Posts: 3,241
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I don't really care about America or the captain of it. I won't be watching it even they change the title.
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Member Since: 8/19/2006
Posts: 6,475
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WHAT!? Captain America has been Captain America since 1941 (only 2 years younger than Batman); why change the name now??? 
Also, I hope that the movie now being The First Avenger doesn't mean that they plan on later including any of the Avengers in any possible sequels, as that was a super-lame attempt at a super-group-style superhero group, IMHO... X-Men >>>>>>>>>>>>>>>>>>> The Avengers 
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