Four trademark applications have been launched each for “Swiftmas”, single title “Blank Space”, song lyric “and I’ll write your name”, and “A Girl Named Girl”.
The latter is the title of a novel Swift wrote when she was 14, which is reportedly in her parents’ care but has so far remained unpublished.
If granted, the trademarks will prevent rivals using the phrases in performances, on clothing, merchandise, consumer goods, stationary, and in books and publications.
How can you trademark blank space? That's a phrase that people used long before that mediocre song...that makes about as much sense as trademarking "that makes about as much sense." How tacky.
Taylor Swift is attempting to trademark the word describing her random acts of kindness for fans – “Swiftmas”, as well as the date “1989”.
It adds to a raft of applications submitted by the singer’s management earlier this year for lyrics including “this sick beat” and “Nice to meet you, where you been?”.
ATRL still not understanding how trademarks work even though it was explained to them, at the very least, one million times. She probably wants to put out some merch with these phrases, and she needs the trademarks to avoid any legal problem there could be!