Pop stars' careers have highs and lows. The most important part is remaining relevant. She's in the headlines. That's all that matters. Sure, it's for the wrong reasons. But people are talking about her. Older people who might not have been aware of who she is will now be aware of her. She's at the front of the consumer's mind. When she releases her 3rd album, people are still going to check it out.
The only thing worse than being talked about is not being talked about at all. This is a bit of a controversy, but people are loving discussing it. I'd much rather be Ariana and get dragged than be Victoria and get ignored
