"given them"

Anyway, blasphemous if the song is good.

That's just sad.

Hm.. define old tho. Like is 30+ old? Beyoncé gets airplay, John Legend is like 35 and just had a massive hit..

I'm assuming that 'too old for radio' is like 40+ but really I think it's something that applies to women much more than men. A biT of sexism but what can you do really.

In Mariah's case, she had hits well into her career / age (Touch My Body being the last real 'smash' she had) but this album just... it's not of the same quality. Like if it were legitimately really good, she'd have more airplay. #Beautiful did a really decent job, all things considering, and she's at the point in her career / life where her legacy is pretty much infallible at this point so she doesn't have to necessarily make songs like 'Thirsty' hoping that they'll catch on with radio audiences. I mean if she wants to make songs like that good for ha but she could have better / more cohesive albums if she focuses on one sound now.

And look at J.Lo! I'm pretty sure On The Floor was released when she was already in her 40s and that song was HUGE! I think it's really about finding an authentic sound for yourself and sticking to that.. age definitely matters but it's not the end all be all of radio play.

Bye Mariah, Madonna, Cher

Most of these DJs are ageist ****s and dumb as ****, how on Earth would these 50-ish men know what teens want to listen to, I'm 20 and I've got dozens of faves who are over 40, so please don't try to tell me they don't fit their target audience! These are all stupid assumptions that they make, I doubt most listeners would a give a single f about the age of the artists as long as the music is good.

I really think this shows both the blatant ageism (& sexism since it'll basically apply to women?) in the industry. It would've been different if their response would've been "we'd play it if the music's good" but simply saying "no can do" shows that it's much more about youth pandering than about music quality.

Interesting.

I think they're talking Mariah, Madonna type old

This isn't news, the biggest Radio Station in the UK is incredibly ageist to both Men and Woman and happily announces that they think music by "old" musicians (Robbie Williams was 38 when they stopped playing him) is no longer relevant to their 15 - 29 age demographic. They're utter dicks.

They even fired a 38-ish year old DJ because they wanted their average demographic to decrease from age 32 to in the 20s...

dont they have music stations for older type songs anyways

Did touch my body come after obsessed?

But we're talking about NEW songs by OLDER artists

so petty, people don't care about the age of an artist. if the song is catchy they will usually use it.

UK radio has been increasingly ageist anyway so this isn't really any breaking news on our side of the pond.

This has been known for a while now

Kylie's fan base learned this back in 2010 word for word from a BBC Radio 1 exec admission on Twitter and in person to a forum member. They are much more blatantly harsh on women that are 40+ and ClearChannel in the States' is even worse.

The days of Cher's "Believe" and Madonna's "Hung Up" are long gone, even though both were technically anomalies anyways. Women that are 40+ (with little exception) now need feature's to be played (J.Lo's On the Floor) unless they have a radio deal (J.Lo's First Love).

Radio's dying and they are getting desperate to pull in the young demo's (who are all drifting away to Streaming services) for advertisers' and in tightening their rules to pull them in the first people on the chopping block are artists that are 40+.

Everyone should have seen this coming.

This is sad.

This is so stupid. Why the hell is it such an issue for them to play older artists?

THIS. While this is not anything new and has been known for a while the blantant ageism annoys me. I understand that young artists needs support as they come onto the scene but good music is good music regardless of age. Why the need for all this politics ? I remember talking to a radio 2 DJ on twitter who blatantly refused to play Turn Up The Radio because '' We need to support new artists'' and ''she is over the age for our target demographics''. Excuses excuses blatant ageism and sexism is a no go.