Discussion: BEYONCE: Was The Release Strategy Worth It? - Page 2

suneclipse121

Quote:

Originally posted by Jacobdaniel

Beyonce wasn't aiming for a long era, though. All she wanted to do was release something that people would look at as an ALBUM rather than a string of hit singles. She accomplished HER goal with the Beyoncé.

exactly.. how can people overlook this ??

RudeBoy™

Quote:

Originally posted by collin

Yes, for a number of reasons.
(1) She wouldn't have had the same attention / sales without it.
(2) She started a trend and did something original.
(3) People are actually going to listen to her album.
(4) She had the perfect album to do it with.

1. I appreciate the honesty. The surprise release got the GP curious and excited about an album in way that I hadn't seen in years, maybe since Kanye & 50 did the whole competition release back in 08.

4. I agree, I think the only album this would've worked with was maybe 'B'Day' I couldn't see her doing it with any of her others.

Doc

It was worth it. She just dropped the ball on the singles because she didn't give a ****. 21 would not have continued to sell without the string of hits RITD--SFTTR--SLY. Same principle. She just didn't care. It's unfortunate as a stan, but it is what it is.

Quote:

Originally posted by Jacobdaniel

Beyonce wasn't aiming for a long era, though. All she wanted to do was release something that people would look at as an ALBUM rather than a string of hit singles. She accomplished HER goal with the Beyoncé.

That's a good point. But she could've kept all the singles after Drunk In Love.

QueenBeé

Quote:

Originally posted by collin

Yes, for a number of reasons.
(1) She wouldn't have had the same attention / sales without it.
(2) She started a trend and did something original.
(3) People are actually going to listen to her album.
(4) She had the perfect album to do it with.

Quote:

Originally posted by EdgeOfAddiction

The release strategy was a great one but continuous, strategic promo would have elongated the shelf life of the album. But for what it was, the album did well.

/ENDTHREAD

Rico Shameless v2

As the consumer, no. For Bey, yes. She wanted a non-conventional release method and succeeded (commercially and critically), so I'm sure she's proud.

But if the strategy comes with lack of attention after the release, I hope the concept doesn't catch on.

One Nation

Quote:

Originally posted by EdgeOfAddiction

The release strategy was a great one but continuous, strategic promo would have elongated the shelf life of the album. But for what it was, the album did well.

.

RudeBoy™

Quote:

Originally posted by Rico Shameless v2

As the consumer, no. For Bey, yes. She wanted a non-conventional release method and succeeded (commercially and critically), so I'm sure she's proud.

But if the strategy comes with lack of attention after the release, I hope the concept doesn't catch on.

great way to look at it. I also hope it doesn't catch on. I don't think it will anyway, it takes a certain level of confidence to do a release like this and I doubt 98% of labels/artists have that confidence.

NewRihannaStan

It's an visual album and she gave us visuals .. So yea worth it

suneclipse121

If this album had the promo that 4 had. It would've been so much bigger.

Oprah finale performance
Glastonbury
GMA
The View
Jimmy Fallon
Billboard Music Awards
VMA's
BET Awards (Via Satallite performance

)

Rico Shameless v2

Quote:

Originally posted by PULSE.

There is NO SUCH thing as a WORLD CHART.

There is. There are several. Mediatraffic isn't able to track all countries, but doesn't make them 100% unreliable. Things exist because people come and create them for those who'd like a reference.

RudeBoy™

Ugh. Why did people report the thread? It wasn't even shade. I was just curious as to people's opinions on the release strategy.

LadyDiana

Quote:

Originally posted by bey0nce

Yes definitely it was worth it, as a fan I am more concerned about the lack of promo appearances and performances (as I like to see my fave in interviews or giving live performances)

Despite it's lack of longevity, it's still outsold the majority of her peers (so far), the release was a groundbreaking moment in pop culture and will be remembered for years to come, and as far as the GP are concerned the album was a huge success (which it was) as they was frequently reminded of it's record breaking.

So of course I wish the album could sell more, but the release was still definitely worth it, regardless of the great sales but rather for the sheer impact it had worldwide and the overjoy of emotions every Bey fan felt that day

Also, there's no evidence suggesting a traditional release would have resulted in a better era sales wise, but it would most likely resulted in a (bigger) hit

I agree with this. She did something amazing, and she have released a good album

Dephira

The surprise release as such is completely independent from the lack of promotion which followed it. I don't see how people don't understand. She could've had the surprise release AND also kept promoting afterwards but it's obvious she just rather stayed at home with her family. Without the surprise release she would've sold like 300-400k first week so obviously it was worth it.

RainDreamer

Nope. The album just seems to have faded really with nothing to even remember it by , its really weird how forgettable it was after those 3-4 months

Quote:

Originally posted by PULSE.

There is NO SUCH thing as a WORLD CHART.

What kind of flop logic is this?

PULSE.

Quote:

Originally posted by Rico Shameless v2

There is. There are several. Mediatraffic isn't able to track all countries, but doesn't make them 100% unreliable. Things exist because people come and create them for those who'd like a reference.

It's impossible to track sales from every country in world esp the ones that don't have music charts. The only thing that comes close to counting global sales is IFPI. No one recognizes Mediatraffic. No labels, no creditable sources, nothing.

biotin223

The surprise release saved her legacy. If she'd released this album normally it would have underperformed ala '4', this was a genius way to circumvent that and maintain her indestructable image.

Jacobdaniel

Quote:

Originally posted by Doc

It was worth it. She just dropped the ball on the singles because she didn't give a ****. 21 would not have continued to sell without the string of hits RITD--SFTTR--SLY. Same principle. She just didn't care. It's unfortunate as a stan, but it is what it is.

That's a good point. But she could've kept all the singles after Drunk In Love.

I feel like all the single releases are her label's doing. Beyonce really could care less.

PULSE.

The album made a huge impact and made history. It was a movement. So yeah it was worth it. The only thing it lacked was promotion.

DG1

Quote:

Originally posted by RainDreamer

Nope. The album just seems to have faded really with nothing to even remember it by , its really weird how forgettable it was after those 3-4 months

What kind of flop logic is this?

I think he meant that there is no such thing as an official world chart. And yes, he's right.

And the album is far from forgotten... Every "surprise" release is now cited as a "Beyoncé" move and it will always be that way. Cannot deny the impact that the album had on the industry.

Jacobdaniel

I also think that the fact it's been almost half a year and people are STILL debating about the release strategy answers your question.