I kinda lean more towards personality than looks. I was at this party about two and half years ago, and there was this guy named Joel. I didn't think he was that cute to me, but in any event, we started talking and he had this amazing personality. He was vibrant, full of life and hilarious. We even had a few things in common. It was great. The funny thing is that he got progressively cuter throughout the night. I feel like it had a lot to do with his personality.
I prefer that, versus the extremely cute guy with a personality as bland as rice. Not the business.
Then again, you can't like everyone no matter how cute or how great their personality is. I've found that out as well.