NBC's The Sound of Music Live! Far Exceeds All Ratings Expectations



The Sound of Music Live! (4.6/13 in 18-49 and 18.470 million viewers overall) dominated the night with NBC's best 18-49 Thursday average since the night of the ER finale (5.2, April 2, 2009.) In total viewers, this is NBC's best Thursday average since May 13, 2004 (Frasier finale night, 22.597 million viewers.)

NBC won its fifth night in a row among ABC, CBS, NBC and Fox in 18-49 (12/1-5.) It's the first time since June 2002 that NBC has won five nights in a row (since a six-night streak June 2-7, 2002; NBC's last in-season five-night streak was May 1-5, 2002.)

The top local market in metered market households came in Carrie Underwood's home state, with Oklahoma City giving the three-hour special a 20.7/28. NBC ranked #1 in primetime in all 56 metered markets.

With an +84% advantage over second place, this is NBC's best Thursday night dominance opposite all original broadcast competition since October 4, 2001 (+161% vs. second place CBS.)

The Sound of Music Live! led The Big Bang Theory in the 8PM half-hour (17.560 million vs. 15.261 million,) marking the first time a show has topped The Big Bang Theory in P2+ head-to-head in strict half-hour data since American Idol did it on May 10, 2012 (13.711 million vs. 13.668 million.)