It's not really Carrie it's the fact that its a classic film that was marketed as a major live holiday event.
Quote:
The top local market in metered market households came in Carrie Underwood's home state, with Oklahoma City giving the three-hour special a 20.7/28. NBC ranked #1 in primetime in all 56 metered markets.
I think the ratings benefitted from the classic draw that is any "The Sound of Music"-related production and Carrie's undeniable star power. For her first time as an actress, I thought Carrie did a stellar job.
People saying that it was mostly the fact of TSOM being a classic was reasoning behind a huge crowd tuning in are delusional. Most people tuned in to watch Carrie Underwood either it being to hope she does good or to hope she fails, her name was the main marketing point behind all this.
If it was a regular Broadway star, the views would probably be cut more than halfway down the middle due to the fact that people arn't really into musicals anymore especially during primetime.
I'm not stating that there arn't fans who tuned in to just watch it because it was TSOM, but Carrie brought in about 97% of those views solely based off the fact that it was her playing Maria and people were curious.
