So, I was reading Clutch at lunch today, and I came across this article wondering whether or not Ri was going to cover Ebony or Essence anytime soon, which is a really good question because she’s covered practically every mainstream (read white) media magazine of note in the US, except for Vanity Fair. So, naturally, the comment section was all abuzz about why she hasn’t covered those magazines. I also think she hasn’t posed for a VIBE cover as well.

Some of the commenters thought she hadn’t covered Ebony or Essence because she was only trying to court white consumers.

Some of the commenters thought that Ebony and Essence hadn’t asked Ri to cover their mags because she wasn’t classy enough, but um . . . hello, NeNe!



. . . and um, hello, Kim Porter and Diddy



Now, I know Essence and Ebony’s readership skews towards the over 35 crowd, but Beyonce has covered those magazines multiple times, and we all know Rihanna be selling some magazines. So, why wouldn’t Johnson Publishing (Ebony parent co.) or Time Warner (Essence parent co.) want the inevitable sales boost?

I guess I’m just having a hard time believing that Rihanna’s absence from those covers is a calculated move on her part because she’s always repped her culture and never shied away from being called black or associated with blackness.


Source: Clutch

Rihanna's main consumers are under 30, so maybe readers of Ebony and Essence wont be that interested.

Seeing as she's the new R&B Queen, she should.

When you're covering Vogue, does one really give a **** about missing out on an Ebony or Essence editorial?

Kinda of a good question. As HUGE as she is, you would've thought she would've covered Essence and Ebony by now. I think they haven't offered her the cover tbh. Because she's done photoshoots with them befofe.


Are we sure she's never gotten the cover for Essence??

omg

Magazine spreads but no cover.
I think Essence hasn't asked.

She's not really a big deal in the African American community as she is in other ethnic and international cultures. She is known in the hip hop world but no one would expect her to be on Essence or Ebony for that matter. I would love for her to have an Essence cover someday though.

Basically, like I didn't even know what an Ebony was until this article.

Does it matter when she has 2 American Vogue covers and the first black female singer to do so?

.

If it's over 35 they're targeting, she isn't for them.

This. I don't use Ebony or Essence so I really don't care

I don't think that's it though. I'm having trouble finding any Essence magazine covers featuring young black singers.. No Ciara, Chris Brown, Mario, etc. I think they don't think she fits their target (age) audience..

She's covered Vibe Vixen