So my friend's flipping through pages and I see this guy that looks exactly like me! So I looked closer and realized it was me on the advertisement for this photography company and I never signed anything agreeing to be apart of their advertisement, they never contacted me and I never gave my consent. Question is should I sue?

probably not.

Why do you care?

And you'd never win.

You should be thankful.

Yes. It's the American way, be patriotic.

No, find the photography company and shoot em up instead.

uhmm because they're using my picture for a profit and i'm not getting a penny of it

If someone took your picture without consent, published it without consent, profited off it without giving you a portion of the money (not sure about this one so don't book me ), and didn't even contact you to tell you what happened. I'm sure you'll have a case.

Post Pic or nothing happened

How did they get your picture? If you put it on the internet, then I think they can use it, I'm not sure though.

You should.

You could just contact them (phone call would be good) and tell them to remove/stop printing your picture. If they're difficult or if they won't, then get legal.Actually he might.

That company will bury you in paperwork for ten years before it ever goes to court.

YES

Whats the actual situation though? Are they using a professional picture of you? If so, you cant sure, but the photographer who original took it could.

Absolutely. Anyone who says no doesn't know anything about their rights. Before going ahead and suing, you should communicate with the company and request some type of payment. If they refuse, then you can begin the legal process and have the lawyers do all the work.

Although, if it's an irrelevant company that doesn't make much money, all of the money you get might just pay the legal fees only. Either way, try to handle it with them first or have them pull the ads.