[BlackJesus]

so whats the new gold? 1 copy sold?

[professor2000]

I agree actually.

Especially since track units are selling better than album units. Although an artist might only go Gold with an album, their track sales may equal to the equivalent of a Platinum album.

Money is money, it just gathered in a different form.

[DrogoBrush]

Originally posted by Mr.Link

What would RCA know about platinum certified albums?
They're a lazy ass label that lets their own artists flop unpromoted.

The fact that artists are releasing generic crap with zero quality and labels aren't doing their jobs with promotion is the thing that should be brought up for discussion.

Pretty much this. Labels would just stop trying to appeal to 12-25 year olds, albums would be selling a lot better.

[Thaye]

Originally posted by FAME.

At y'all acting like it's only RCA artists that are struggling with sales and not the entire climate of industry
At y'all using Adele the one person out of thousands, and an extremely rare never going to happen again case as your argument

This. I think it could be reasonable to lower it to 400k for Gold and 800k for Platinum, for instance.


However that's no real solution to the problem. In our time, record labels need to promote their albums A LOT heavier on the internet than they're currently doing. Promotion on TV and radio only just doesn't cut it any more for most artists (unless you have broader appeal like Adele).

What labels need to do is expose their albums to internet users, and aggressively so. Not just through banners and other ads on random sites, because those can just be annoying and on top of that will be blocked out by any ad block software, but through actually putting effort and time (and money) into strong and innovative internet presence.

Question is if these efforts would pay for themselves in the end, but it would be the key to more success for many artists imo.

[caleb.]

It's fine the way they certify records. Let those who sold million be recognized for Platinum. Let them get their proper recognition.

[M Z N A]

Just reduce the prices and stfu.

[Devon]

Originally posted by RainMan

so they have Avril, Christina and Ke$ha on their roster .....

Avril isn't on RCA

[Andre]

Originally posted by Mr.Link

What would RCA know about platinum certified albums?
They're a lazy ass label that lets their own artists flop unpromoted.

The fact that artists are releasing generic crap with zero quality and labels aren't doing their jobs with promotion is the thing that should be brought up for discussion.

!!!!

They should lower the price of albums, at least from digital copies, I ain't paying the same as a physical.

[Kieran]

Originally posted by Manchs

500k for platinum is low. 700k would be perfect IMO

Selena's fans would suck executives' dicks for this to happen.

[CountryFriedChick]

Yes then Red can be certified 6x platinum before the year is over.

[ThatsTheTea]

No
Platinum is the new platinum

[iHype.]

Hell no.

Gold like 3x platinum these days with album sales.

[Ichinaru19]

Is Adele considered 2x diamond then xD

[ClashAndBurn]

Originally posted by Devon

No, they should not change rankings. If Adele can still sell millions of albums, it proves that people are still willing to BUY albums. Record companies need to realize they can't use the same damn formula to release an album and they need to realize they have to step up their game/promo.

I agree that they shouldn't change the rankings, but lets face it. A double platinum album these days is about as rare as a diamond certification in the 80s and 90s. The industry is in a **** hole, and Adele being a rare success doesn't change the fact that record companies are going bankrupt.

That says more about the pitiful selling power of the artists and the majority of the industry.

[Dollas n Diamonds]

Originally posted by Nick_R

Instead of "Gold is the new Platinum" I would say "7$ is the new 15$".
Lower price for an album, then people will start buying again.
And we know they will still make shitloads of money out of them.

This. I can count the amount of albums i own on my fingers cause i dont want to waste money on a pysicial unless its someone i stan for. Many people assume the songs worth hearing will be released as singles so they dont bother buying the full
Also, why would i spend $15 on album i dont even know if illl like half the songs on?? Just buy the ones i like individally on itunes and thats for those that even buy rather than download

[Shaliydah88]

For most artists today it is.

[Gabe²]

A certification is to recognize an artist success..
If they are gonna change the certifications then they should just do 500k for platinum and no lower certifications...
Even if an album is platinum by selling 500k..its sill 500k..the number of albums sold is the same..

[joe71941]

tbh when gaga and beyonce release their new albums gold won't be enough to handle the sales people are going to buy, what am i supposed to do that artists today flop all the time and can sell only singles...

[ChapelHooker]

Albums are so damn expensive, I'm not surprised. Not everyone has 30 Bucks left to buy 2 albums a month. Albums in Germany used to cost like 13 Euros now its 17.

[emmanuel_punk]

They are such a flop that's why