This is from last Monday I believe. What does he plan on doing for 18-24 months?
Quote:
Carter says his data indicates Gaga may sell over 500,000 copies in the first week, and perhaps 700,000; Werde said "Born This Way" could go as high as one million.
But Carter says the unique marketing tools used leading up to and during the album's release wasn't just to achieve monster sales for the album's debut. "Nobody ever pays attention in the second week," he said. "For us it's about being in this album cycle for the next 18 to 24 months."
THR: What kind of steps were taken to avoid a leak of the record as it was in progress?
Garibay: Extreme steps. We were on the road for a year and two months, so there were so many hack attempts to our email accounts, our Twitter accounts, our Facebook accounts, everything around us. We were targets. So what we did was make sure all our computers were offline all the time -- none of our work computers were online at any time. And we were very careful about where we left our hard drives and storage devices. They pretty much never left our sight.
It's unfair for one of your sketches to be released when it's just a sketch. To do it justice is to release a complete piece of art. So under those guidelines, we were really cautious about how we created this album, like how we couldn't sacrifice creativity, and we wouldn't sacrifice security, either … It's funny because now being off the tour, I should feel lighter because I'm used to carrying all my stuff with me. It’s like carrying a wallet, it became such a part of us.
Born This Way has not only set a new bar for music in 2011; it's smashed the bar, recreated it in its own image and put it out of reach of the competition.
im so proud of gaga. she really deserves it. reading that fernando interview was very interesting. it really puts it into perspective just how hard not only gaga but fernando worked on the album. its just really annoying how people are still going on about the $0.99 thing. imo people who were not thinking about buying the album would not have bought it even if it was $0.99. im not being mean but for example, i wouldnt buy britney's or katy's album as im not interested in their music, so why would i buy something i didnt want?
