Quote:
Originally posted by MrPeanut
Terrible, muddled marketing? Which is much more of a death knell for an action movie than lack of star power. What star power did Avatar have, exactly? Did it matter? No, cuz it almost never does for these kinds of films.
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Yes, give the most successful movie of all times as an example.

Also don't forget that Avatar was in production for 10 years, Cameron was the director and the hype was through the roof because of this. Even if a pack of monkeys was the cast, the movie would be successful nevertheless.
Oh and Sam Worthington, Sigourney Weaver and Michelle Rodriguez aren't considered as stars I suppose.
Let's not forget that the star power is part of the marketing too.
"A new movie with Brad Pitt? Cool! I'm gonna watch this." (even if the movie is a total crap and the only promotion is the trailer played in the cinemas) - This is a simple example of how a sole name can bring in more people.