Quote:
Originally posted by Cap10Planet
So, pop radio/mainstream radio doesn't care about R&B unless a white guy who was already massive on pop radio does it? Sorry, but S&T is basically a Robin Thicke track (which was obviously implied in the article), and it's been done many times in recent history, unlike offerings from Miguel, Frank, and The Weeknd, but because they're too new and black, pop radio won't give them more than a peak position of 30 something. Please.
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Quote:
Originally posted by FAME.
Are you saying Beyonce and Usher have no crossover appeal? 
The point is that pop radio has barely embraced R&B music in the recent years, even by artists with cross over appeal. They have basically had to release extremely poppy/dancey songs in order to get spins on pop radio. The ONLY reason this song is being so heavily embraced by pop radio now is because it's Justin Timberlake and it's his comeback single. Period. And yes him being white definitely is a factor. If Usher (who pop radio heavily supports) or anyone else released this exact same R&B/Jazz track, it would hardly get the same amount of support on the format. Nevermind the fact that similar song have previously been released before and never saw the light of day on pop. |
The truth.
R&B has been bubbling and growing more popular in the underground for the past years (probably longer) since its disappearance from the mainstream, and I wouldn't be opposed to it coming back to give us something fresh and funky and perhaps even soulful- things this JT single just is not. It is a FutureSex b-side and the hype, plays and numbers are purely based on the fact this is a
Justin Timberlake/Timbaland comeback single.
Quote:
Originally posted by NikkiFloresFan
I think, and i hope im right, that radio is slowly becoming like the 90s pop radio was where you'd have an alanis song then a backstreet boys song then a foo fighters song then a britney song. I can see us going from a justin song to a paramore song to a drake song to a gaga to a lumineers to a beyonce to a mumford song
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I would kind of love this. Variety has been missing from Top 40 radio for the longest time. EVen before dance/pop took over, when hip hop/r&b dominated the radio, you'd have pop artists trying to cater to the urban market so they could get their singles played. I look forward to a sort of radio golden age when artists of all sorts can be embraced and played for the masses.
This "generic" song, love it or hate it, could possibly open the flood gates for more innovative R&B songs.