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Originally posted by G.U.Y. Gaga
the only problem with films like that is it could kill any future singles. Bey really didn't handle that well with ST, so I wonder if she has a plan this go around
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I think her whole intention of the ST project was to bring attention back to the album. In the era where everyone was relying on shock tactics for that #1 single on itunes (Roar/Applause/Wrecking Ball/We Can't Stop/Work Bitch(:rip)), she managed to skip over them all with an entire album. I love her for that but not for influencing everyone else, including Rihanna, to create secret album campaigns. Some people thrive better in a typical single-release strategy. Bey's ST singles did ok for a time too, and it just strengthened her brand and power.