No way. BTW was the most anticipated single release last year. I mean the hype was crazy. The lyrics, the cover, the mystery on how it would sound like, and the popjustice review alone have generated hype already. While this song, which the demo has leaked already and not even the first thing that comes to mind when you mention Madonna in 2012, doesn't have that momentum that would propel it in a global scale. The Superbowl performance is a good start, but it won't be enough.