Quote:
Originally posted by Jessica Sanchez
ugh, i dont get why xmen films are not that huge in the box office when the MCU films easily gross 600M+ and the storylines arent even that good...
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I think it's a combination of different factors.
- XMen franchise hasn't shown in IMAX in the states (top market) for whatever reason. Imax tickets are almost double thr prince of regular tickets, so that gives marvel a huge advantage.
-Disney holds a special place in everyone's lives since childhood. Disney is extremely iconic, the name alone gets people to go see their films.
-Marvel hold the merchandising rights for the xmen. Thus NOT releasing toys/merchandise etc that plague stores all over the world that also serve as promo for the film. The avengers merchandise is literally everywhere before a film. Xmen gets nothing.