Quote:
Originally posted by ethan
They represent like 5% of music sales. Other than the exclusive albums, which they do push, they don't have a huge music section. They sell hundreds of thousands of other products besides music, and that works for them. They focus on their store-exclusive clothing, home, and food brands. They sell music but that's not their focus.
I think you're overestimating the impact of one album. They're not a music store, they will certainly make up for those sales elsewhere. As I said, they're trying to prevent other artists from releasing on iTunes a week early, which hurts their sales. They're sacrificing their Beyonce sales in hopes of gaining the sales from artists who would try to follow Bey's business plan otherwise.
She can do what she wants, but Target doesn't have to sit back and be okay with it. She gave iTunes a week's head start on sales, and they don't want other artists do that too. Who knows if it will make a difference, I'm just saying that's their logic and it's not completely ridiculous.
|
It's not their focus, but they are quick to deny an album because it was sold exclusively elsewhere? Like I said, I understand the idea of the decision - but not in this situation, where Beyonce has literally been dubbed as the most talked about music event of the year. If this were someone irrelevant in moving album units (Kesha, Pitbull, etc.) I'd understand, not much of a loss there. This album? Nah, it's stupid.
And as most everyone in response to you has said, they're hurting their sales more by not stocking the album versus her decision to give iTunes an exclusive deal.
Why would it matter if she released it on iTunes first? Oh well, Target will see the demand for the physical CD and eventually cave in and sell it.
