ATRL is funny. Gaga has an era that some ups and downs, including missing the top 20 (10) for the first time, so they claim she is fading. Yet, people all around the world are still paying attention to her. Obviously, people still care. She isn't losing Twitter followers, and she certainly isn't seeing any loss from a 'bad era' on tour. So the only way Gaga will not achieve an era as successful as TF(M) is if she chooses not to, just as she did with BTW. It was a smart idea for Gaga to become 'uncool' and get BTW out of the way. It lessens the burn out rate, now she will return harder, and you all will continue to worship