Quote:
Originally posted by H-I-M
The "points" include SALES and airplay. So how can the points be lower than the sales ? MT is a mess.
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It's a formula, rather than being simple addition. I think I calculated it one time that you multiply total sales by 0.6 and total airplay points by 1.2 to find the total points. It meant that when I was making BTW Mediatraffic predictions I could quite easily figure out the sales part, but didn't know how they defined 'airplay points'
Still, for 4 weeks in a row I predicted to within 10.000 of the actual total