51,055 members of the general public in 25 countries were asked to assess these individuals using Reputation Institute’s RepTrak™ Pulse to measure their reputation on a 0-100 point scale based on four attributes: The degree to which a person is liked, respected, admired, and trusted. The sample of respondents was balanced to each country’s population on age, gender, and region. Fielding took place in April-May 2011 and was powered by SSI International.
