Mercedes-Benz killing Maybach in 2013, replacing with S600 Pullman
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According to an unnamed Mercedes-Benz source speaking with AutoWeek, the German automaker is killing off its Maybach line in 2013.
The unsurprising news comes after the brand was resurrected in 2002, but failed to meet sales expectations with its two core models, the Maybach 57 and 62. Further solidifying its fate, a deal with Aston Martin to aid in the development of future Maybachs fell through earlier this year.
According to the AutoWeek insider, the plan is to continue to sell both Maybach models through the end of 2013, after which the fifth-generation S-Class will go on sale. When that happens, three new variants of the S-Class will be available, including an all-new, range-topping S600 that brings back the Pullman moniker and may be better suited to competing with the likes of Bentley and Rolls-Royce.
Please tell me why I read "Mariachi Band to be killed off"
Let's appreciate a good Mariachi video.
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Originally posted by myNAMEisJAYR
Maybach was my motivation...
I guess they got tired of the brand name deteriorating thanks to a label that can't afford to actually buy them.
I think it had more to do with slow sales (and lack of return on investment) due to cars that were ugly and based on 10-year-old Mercedes platforms. New Mercedes S550s are more technologically advanced and 1/4 the price of a Maybach.
