why would they air the ITV special at the
end of December when the holiday season is almost over...??

I mean the logical thing would be to air it in the beginning of the month if not sooner..
I thought the purpose of the thing was to give the album a push. See, these are the type of little mistakes that are constanly being made and contributing to this era underwhelming from a commercial perspective.. they have to hire someone with an eye for these things, the sooner the better.
