http://www.billboard.com/news/update...d3236656ee01,0
Interesting things about this article (AP, I know, but I did a little bit of deeper reading...)
Quote:
Billboard projects that Lady Gaga's "Born This Way" will debut with first-week sales of at least a million units, far outpacing earlier projections, thanks to explosive sales at Amazon, which priced the album at 99 cents for two days this week.
According to sources, "Born This Way," scanned 330,000 units at Amazon on Monday, even though the unprecedented traffic derailed the Amazon servers. While the Amazon experience left some consumers in a sour mood, the news on the technical glitch helped heighten awareness about the album (not that Interscope and Lady Gaga needed any help in that department).
As a make-good for customers who experienced difficulty in downloading "Born This Way" on Monday, May 23, the merchant priced the album again at 99 cents on Thursday (May 26). Industry sources expected that the second-day availability of 99-cent prices would generate another 150,000 scans.
But even without a second day of 99-cent pricing, "Born This Way" was on its way to a million-unit debut week, sources told Billboard. On the first day alone, the album moved at least 500,000 units, with sources saying that first day sales at iTunes totaled 104,000 units; Best Buy, 45,000 units; Target, 35,000 units and Starbucks, 10,000 units. Consequently, industry prognosticators project that Best Buy will hit 200,000 units by the end of the SoundScan week on May 29; Target will reach 150,000; Wal-Mart will hit 125,000, and iTunes will hit 200,000 units.
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So:
Amazon (Monday) - 330k
Amazon (Thursday) - 150k
Best Buy - 200k
Target - 150k
Wal-Mart - 125k
iTunes - 200k
Starbucks (Monday) - 10k
Amazon (other days) - 70k
Starbucks (other days) - 15k
Total - 1250k
Quote:
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Moreover, the album is one of the most widely distributed titles in current times, available in about 20,000 storefronts, including CVS pharmacies, Whole Foods, Walgreens and others, according to UMG sources.
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If the other 20,000 stores sell on average of 5 copies of BTW each throughout the week, that's another 100k. I can't help but thinking that will be a bit more, but I don't want to be too adventurous...
OVERALL TOTAL - 1350k
If the so-called 'industry prognosticators' are correct, this is a very possible situation...
