I don't see how people are saying this is "marketing genius" when Rated R was sold for a dollar only on Black Friday and all hell broke loose.
How is buy one phone get 2 copies of BTW any better?

With a two-year activation fee, most of the phones are already about $50, some even free. So you go into Best Buy, get a free phone, free physical copy of BTW and free digital copy of BTW?
DAMN. Wish my contract with Sprint was done.