There's a new interview with Ray Kay in a Norwegian newspaper this morning. He says his goal with TTWE was to bring back the smile, energy and swagger Britney had ten years ago. He also talks about how the Britney fans are known in the industry for being hard to please, and that he is very happy with all the positive comments the preview is getting. Normally he'd pay no attention to fans wishes for a video, but this time he decided to listen to the online campaigns, because he loves her and her fans.
He also says this is the most expensive video he's ever worked on. The budget was as big as it used to be back in the day when videos were a big thing.
It's more Britney and I think I already prefer it to a number of her recent videos. You can see it's expensive and no wonder the post-production team took so long, it looks fantastic. The editing is amazing, much better than in “Hold It Against Me.”
3rd single: I Wanna Go
4th single: Inside Out
5th single: Drop Dead/Gasoline (at the same time, and a Gasoline remix featuring Daddy Yankee )
6th single: Criminal
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You can see it's expensive and no wonder the post-production team took so long, it looks fantastic. The editing is amazing, much better than in “Hold It Against Me.”
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