The image is too busy to work as a single cover (patterned wall, patterned chair, oddly dangling light bulb, full body shot, fur thing), and then to make things even more chaotic they top it off with that ridiculously intricate font they've been using on everything this era. I don't like it. It's better suited for inside booklet material.
OMG 
Legendary.
But he is referring to a press release from Australian Sony Music, so he's not really the one saying it.
Britney's best song ever 
