Of course it will have worse updates in the near future. There is always some maximum potential airplay for any song, and the sooner a track eats that up early in its life, the less that will be gained later. Makes sense, no?
Uhm no. Things don't work that way hunny. She will get pretty bad updates in the near future.
Remember Britney's no so good updates the following week after release? Yeah, since GaGa has more airplay her updates will be even worse than Britney's were.
Of course it will have worse updates in the near future. There is always some maximum potential airplay for any song, and the sooner a track eats that up early in its life, the less that will be gained later. Makes sense, no?
Of course it makes sense, but because she's getting these huge updates so early it's quite possible that she could receive negative updates next week. It normally takes songs weeks to receive daily updates like the ones she's currently receiving, they might be too big for her to be able to maintain them this early in the songs chart run.
Okay so to exercise, I have a five pound hula hoop that I hula hoop for like 30 minutes (trust me, its hard, a 5 pound hula hoop hurts at first) while listening to music. I was jammin to BTW and I was really getting into the music and dancing and all, and the child across the street has to come out of his house and scream bloody murder trying to get my dog to come over to him. -.-
Of course it makes sense, but because she's getting these huge updates so early it's quite possible that she could receive negative updates next week. It normally takes songs weeks to receive daily updates like the ones she's currently receiving, they might be too big for her to be able to maintain them this early in the songs chart run.
Right. It's an great (amazing) track but it's not going to indefinitely defy common patterns of the US radio industry, so relatively less-than-stellar updates are completely expected. I don't think, however, it will affect its longterm outcome on radio: a big success. I sincerely hope that BTW can reach nº 1 on the Pop Songs Chart as well. I want BTW to outsell Bad Romance
He got her when nobody wanted her. When she’d been dropped from Def Jam. Troy got her a new deal with Interscope. And then…
We talked about Justin Bieber.
It’s an interesting question. Do you plan for the long haul? IS THERE A LONG HAUL?
I don’t think so. Justin’s voice is gonna change. And he didn’t write the songs. GaGa wrote the songs. It bonded her to her audience. She blew up. Now?
This is where it gets really interesting, truly fascinating. Troy told me how he was going to launch the new album.
Unfortunately, it was off the record. But you’ll see. It won’t be long.
But I’ll tell you this. His goal is to sell 30 million albums. Maybe 40 million.
Don’t laugh. That’s the power of the Internet. You can reach everybody. Shouldn’t everybody be up for buying your music?
That’s what we’ve got in the world today. Winners and losers. And not much in between. But if you’re a winner, what’s the limit?
Laugh at the number ones on the SoundScan chart. Amos Lee is never going to be a household word. And neither is that Christian rock band that’s supposed to enter at number one next week. But GaGa is already a household name. If Verizon can break sales records in two hours with the iPhone shouldn’t this mania be able to translate to a musical act?
But what’s the price?
Troy is an advocate of lowering the price. To get everybody in. That’s the future of music. Low-priced subscriptions that EVERYBODY buys. Instead of pooh-poohing this, look at the cell phone industry. Where handsets used to be a grand and calls were a buck a minute. Who needed a cell phone? Wasn’t that for Maxwell Smart? Turns out EVERYBODY needs a cell phone, and what it does…you couldn’t have even conceived of five years ago.
So how do you get everybody to buy those records…
Not via the radio, not at first. You’d think that radio would be jumping to air new product. But radio is now last. But Troy believes that without radio the project doesn’t scale. And believe me, he’s interested in projects that scale. He rejects nine out of ten acts that come to him for management.
First it’s about the music. If you know you’ve got a hit, you’ve got to stick with it. Could take an entire year for the track to become ubiquitous, for radio to finally go on it. Don’t get discouraged, don’t change singles, either believe in your cut or don’t put it out.
And you look for stickiness online. And then pounce.
Are people watching the video? Then instantly go on Twitter and Facebook, start a dialogue, promise to follow the first 20,000 people who follow you.
So GaGa’s in a meeting with Steve Jobs…
That’s right. Money can’t buy you love. Not even fame. But artistry? Everyone wants to be involved with artists, because of the elusive charisma and the fanatical fan base. The doors come open. You’ve got access.
And the key is not to suck up to the bankers, but to manipulate them to your advantage.
Anyway, Steve shows GaGa….
I don’t want to tell tales out of school. But Jobs shows GaGa the latest Apple creation and GaGa says it sucks. Steve didn’t like this, he argued. But that’s what being a rock star truly is. Being honest. Using your power to say what you think, playing to the audience as opposed to the middleman.
That’s what we love. Unfiltered truth. Gimme some truth.
So far, GaGa’s been right about that Apple product.
Stick to your guns.
Because of Lady GaGa’s success, because of the rabidity of her fan base, doors have opened across the business landscape. She can get a meeting with anyone. Everybody wants to be in business with her.
And it’s not about saying yes, but partnering with these enterprises to your greatest advantage.
At some point in the future we’ll have acts that sell the equivalent of thirty million records. Will GaGa be the first? She’s trying. Maybe.
You’ve got to think big. You can’t worry about Wal-Mart and the old powers, you’ve got to enter the new world and figure out how to play by the new rules.
Troy Carter impressed me. It wasn’t about winning through intimidation, but leading with the best music and then running that ball to the goal line.
We live in an exciting era where everything’s up for grabs. If you’re doing it the old way, you’re destined for the scrapheap.
I believe new players will triumph over so many of the old.
Right. It's an great (amazing) track but it's not going to indefinitely defy common patterns of the US radio industry, so relatively less-than-stellar updates are completely expected. I don't think, however, it will affect its longterm outcome on radio: a big success. I sincerely hope that BTW can reach nº 1 on the Pop Songs Chart as well. I want BTW to outsell Bad Romance
I think the song will definitely top the Pop Songs Chart and overall airplay is not out of the question for that matter either. The panel has changed so much during the past year, it's much easier for a "pop" song to top the overall chart because the Pop format is currently by far the most dominant. I think it will outsell Bad Romance, simply because the album release is not for another few months. TFM definitely reduced the potential sales for Bad Romance. I think it could set records for a number of different things, such as fastest to two million, 3 million etc.
