Absolutely ridiculous. The song's title is metaphorical and it's not even about actual Sadomasochism. That's really only one of the themes of the song. I hope Rihanna's team is getting on their ass and clearing up this situation.
Omfg LMFAO did I just see what I thought I saw on uk tv??? A car advert with s&m video saying feels so good bein bad and it was promoting the future of change!