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Discussion: BB: Before Beyoncé, artists relied on traditional marketing
Member Since: 4/28/2012
Posts: 37,654
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Quote:
Originally posted by Golo*****
I'm hardly a Beyonce fan, but it's really amazing how bitter and pressed people get over her. I pity the people who try to derail every thread with sales talk, as if anyone other than stupid stans give a **** about how much anyone (not named Adele  ) sells.
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Oop

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Member Since: 3/31/2012
Posts: 11,016
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Quote:
Originally posted by St. Charles
You still haven't shown me that she hasn't had radio spins or a TV feature. Those are facts. So that part is wrong. Glad we cleared that up.
Still not the first to surprise release.
Still not the first to do a digital album.
Still, the only unique thing she did was play her own hype factor to her advantage, which again, she wasn't the first to do. :/
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She actually was...
Sweetie, OT posted a whole article about it. Beyoncé will be praised for this for the rest of her life and after, you'll have time shallow it *giggles*
And it's not Beyoncé's fault ppl still get hype off her 20 years, not everyone can say that...
Look, here we are still talking about what Beyoncé did 3 years ago, in 2016 going into 2017. She WON
It's time to build a bridge and get over it.

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Member Since: 1/1/2014
Posts: 7,499
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omg the fumes in here
she won 2016, DEAL

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Member Since: 7/9/2010
Posts: 42,506
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She has a great team, however I prefer the traditional release 
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Member Since: 6/15/2012
Posts: 4,586
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Her PR team deserves the acclaim.
Kanye released his worst album, thank God it was for free.
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Member Since: 8/19/2011
Posts: 37,346
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Quote:
Originally posted by St. Charles
Still not the first to surprise release.
Still not the first to do a digital album.
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Yes, she was. Every "surprise release" pre-BEYONCE had up to a week or a 2-day prior announcement. Bey was the first artist to completely DROP her album out of literally nowhere with no prior details.
She wasn't the first to do a digital album (duh! every album comes in digitial form) but she was one of the first to SHATTER digital sales in the small time frame that she did on ONE PLATFORM ONLY (showing artists that the "middle man" was unnecessary) and she ended becoming the first black artist to sell 1M digital albums.
Billboard said what they said. Thanks to her, everyone is stepping up their game to make their releases interesting and putting effort into their visuals.

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ATRL Contributor
Member Since: 1/3/2014
Posts: 11,976
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Quote:
Originally posted by KORDEI
Yes, she was. Every "surprise release" pre-BEYONCE had up to a week or a 2-day prior announcement. Bey was the first artist to completely DROP her album out of literally nowhere with no prior details.
She wasn't the first to do a digital album (duh! every album comes in digitial form) but she was one of the first to SHATTER digital sales in the small time frame that she did and she ended becoming the first black artist to sell 1M digital albums.
Billboard said what they said. Thanks to her, everyone is stepping up their game to make their releases interesting and putting effort into their visuals.

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On the second part, MESS. I meant "visual album." Not digital, my bad.
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ATRL Contributor
Member Since: 1/3/2014
Posts: 11,976
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Quote:
Originally posted by bijonse
omg the fumes in here
she won 2016, DEAL

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She, Drake, & Rih did. I'm not doubting that.
Quote:
Originally posted by PULSE.
Sweetie, OT posted a whole article about it. Beyoncé will be praised for this for the rest of her life and after, you'll have time shallow it *giggles*
And it's not Beyoncé's fault ppl still get hype off her 20 years, not everyone can say that...
Look, here we are still talking about what Beyoncé did 3 years ago, in 2016 going into 2017. She WON
It's time to build a bridge and get over it.
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What?
Look, Beyonce has had a really successful era and I hope she continues to have a successful career. Let's leave it at that because it doesn't seem like you have much else to argue. 
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Member Since: 5/27/2016
Posts: 5,054
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Quote:
Originally posted by KORDEI
Yes, she was. Every "surprise release" pre-BEYONCE had up to a week or a 2-day prior announcement. Bey was the first artist to completely DROP her album out of literally nowhere with no prior details.
She wasn't the first to do a digital album (duh! every album comes in digitial form) but she was one of the first to SHATTER digital sales in the small time frame that she did and she ended becoming the first black artist to sell 1M digital albums.
Billboard said what they said. Thanks to her, everyone is stepping up their game to make their releases interesting and putting effort into their visuals.

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Someone said otherwise to me, they lied ?
I don't think anyone is denying what she did with BEYONCE was extraordinary, the point is did she really changed the game, as in do most artists release their stuff the same way she did with BEYONCE ? The answer's no, Beyoncé herself did not exactly followed the BEYONCE pattern with Lemonade.
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Member Since: 1/7/2012
Posts: 5,043
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Quote:
Originally posted by St. Charles
You still haven't proven to me that she hasn't had radio spins or a TV feature. Why? Because that is false. So that part is wrong. Glad we cleared that up.
Still not the first to surprise release.
Still not the first to do a digital album.
Still, the only unique thing she did was play her own hype factor to her advantage, which again, she wasn't the first to do. :/
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Show me one promotional performance/appearance of Beyonce in programs like SNL, late night shows, morning shows, talent shows etc. that are traditional form of promotion. You know, when artist relies on already established public of the show that doesn't specifically tunes in for him or her. I'll wait.
You cite Lemonade that you need HBO subscription and extra time specifically for Bey to watch, cause it's all her in the time slot. Her reach was lower that single VEVO upload.
And how could Beyonce STOP radio from playing her music, when it was released? There's no way but if you remember radio played all Lemonade songs they liked, because no specific single was sent in the release week.
You don't need to be first to be the most significant, MJ wasn't the first person to Moonwalk yet he's the father of the move for most people.
Self-Titled was the most impactful because it showed you could be mainstreem and succeed comercially ding that, not being just indie present for the fans. Oh and most examples of people who are claimed to "did it first" actually had date of release given so they don't count.
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Member Since: 3/31/2012
Posts: 11,016
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Quote:
Originally posted by St. Charles
She, Drake, & Rih did. I'm not doubting that.
What?
Look, Beyonce has had a really successful era and I hope she continues to have a successful career. Let's leave it at that because it doesn't seem like you have much else to argue. 
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Sweetie, I'm not the one pressed over the BB article. You are. You had nothing to argue, cupcake.

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ATRL Contributor
Member Since: 1/3/2014
Posts: 11,976
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Quote:
Originally posted by Schoolin' Life
Show me one promotional performance/appearance of Beyonce in programs like SNL, late night shows, morning shows, talent shows etc. that are traditional form of promotion. You know, when artist relies on already established public of the show that doesn't specifically tunes in for him or her. I'll wait.
You cite Lemonade that you need HBO subscription and extra time specifically for Bey to watch, cause it's all her in the time slot. Her reach was lower that single VEVO upload.
And how could Beyonce STOP radio from playing her music, when it was released? There's no way but if you remember radio played all Lemonade songs they liked, because no specific single was sent in the release week.
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But didn't Lemonade still get a very high amount of viewers? There's still a lot of people who probably pirate-d the movie or watched a bootleg version on YT.
And yes, the radio played her songs which did help the album. Of course that isn't her fault, but this article is making it seem like she's surpassed radio when they still love her just fine.
Quote:
Originally posted by PULSE.
Sweetie, I'm not the one pressed over the BB article. You are. You had nothing to argue, cupcake.

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No, I don't have any problems with Beyonce at all, I just think that they kiss her ass a lot and it's kinda lazy at this point.
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Member Since: 5/27/2016
Posts: 5,054
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Quote:
Originally posted by Schoolin' Life
Show me one promotional performance/appearance of Beyonce in programs like SNL, late night shows, morning shows, talent shows etc. that are traditional form of promotion. You know, when artist relies on already established public of the show that doesn't specifically tunes in for him or her. I'll wait.
You cite Lemonade that you need HBO subscription and extra time specifically for Bey to watch, cause it's all her in the time slot. Her reach was lower that single VEVO upload.
And how could Beyonce STOP radio from playing her music, when it was released? There's no way but if you remember radio played all Lemonade songs they liked, because no specific single was sent in the release week.
You don't need to be first to be the most significant, MJ wasn't the first person to Moonwalk yet he's the father of the move for most people.
Self-Titled was the most impactful because it showed you could be mainstreem and succeed comercially ding that, not being just indie present for the fans. Oh and most examples of people who are claimed to "did it first" actually had date of release given so they don't count.
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All of this is true. (except the TV promotion part, Super Bowl + awards show, but I still get your point). Now do most artists promote the same way she does like the article is implying ? No.
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Member Since: 3/31/2012
Posts: 11,016
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Quote:
Originally posted by St. Charles
But didn't Lemonade still get a very high amount of viewers? There's still a lot of people who probably pirate-d the movie or watched a bootleg version on YT.
And yes, the radio played her songs which did help the album. Of course that isn't her fault, but this article is making it seem like she's surpassed radio when they still love her just fine.
No, I don't have any problems with Beyonce at all, I just think that they kiss her ass a lot and it's kinda lazy at this point.
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So you're pressed with her praise, sounds like a personal issue. Work on it

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Member Since: 5/27/2016
Posts: 2,678
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Quote:
Originally posted by antoine_
Her PR team deserves the acclaim.
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Basically this. She has the dream PR team.
Considering this thread the next thing the Hive will say is that Beyonce invented marketing techniques.
xoxo Prince Lightning

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ATRL Contributor
Member Since: 1/3/2014
Posts: 11,976
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Quote:
Originally posted by PULSE.
So you have problem with her praise, sounds like a personal issue. Work on it

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You're defending it much harder than I'm coming for it, so maybe it's the other way around? 
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Member Since: 4/20/2011
Posts: 6,868
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Quote:
Originally posted by mikeyace16
And yet Taylor and Adele still outsell her by a landslide (and win AOTY to boost!) 
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Some people don't have the power.

Quote:
Originally posted by Aleks
How many have actually tried her strategy?
The biggest and most successful albums since 2013 had traditional marketing strategy.
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Yes but I will say beyonce "Pioneered" these new release strategies. She took a risk and it paid off.
When she dropping an album that's musically pioneering?

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Member Since: 3/27/2012
Posts: 18,963
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Quote:
Originally posted by Monkey_Juice
Some people don't have the power.

Yes but I will say beyonce "Pioneered" these new release strategies. She took a risk and it paid off.
When she dropping an album that's musically pioneering?
 [/CENTER][/I]
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Well she's way closer to doing that than anything Taylor or Adele ever have released, if this is about comparing them.
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Member Since: 3/27/2012
Posts: 18,963
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Quote:
Originally posted by PrinceLightning
Basically this. She has the dream PR team.
Considering this thread the next thing the Hive will say is that Beyonce invented marketing techniques.
xoxo Prince Lightning

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PR only goes so far unless you have a quality product behind it.
And she is the CEO of her own company, anything that happens has to go through her. I'm not sure why mentioning a PR team is even necessary.
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Member Since: 1/1/2014
Posts: 7,508
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They don't rely on traditional marketing anymore?  how many of the 50 best selling albums of the year used the 'surprise' strategy like she did? It's not like she was the first one to do it anyway.
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