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Originally posted by °ColdFire°
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Okay, lemme re-phrase it. It did great, Today Show had so much effect it's crazy. 
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It airs at 9 AM on a work/school day. It might have helped someone like Barbra, but Britney's unreached demographic surely won't see it. I felt it was more of a "thank you" to her fans for the #MakeBritneyNumberOne campaign, which is awesome of her and her team since we'll surely fail with our efforts and miss a #1 debut.
If they wanted the #1, she should've done something more controversial at the VMAs, some kind of late night sketch on Wednesday with the audio of Make Me (maybe a MV parody) and discounted the album to $5.99 earlier this week. Also, they could stand to ship out some more copies. My Target still has none
