dying @ rise being a thinkpiece for this apple spotify war 
The absurd escalation of the music streaming war, in one failed Katy Perry song
“Rise” had a windowed (i.e. temporarily exclusive) premiere on iTunes and Apple Music on July 15, and then appeared on rival streaming service Spotify a week later—where it promptly did the opposite of its hopeful title. The song, which is Perry’s first major single in two years, didn’t even nudge into Spotify’s Global 200 until early August, according to a new Music Business Worldwide analysis. This, despite appearing extensively in NBC’s Olympics coverage.
Perry’s “Rise” has not been featured on Spotify’s “Today’s Top Hits,” a playlist meant to spotlight new mainstream music, and it only appeared on “New Music Friday” weeks after it debuted on the platform. Previous Perry songs were featured prominently. The song’s lack of exposure on Spotify—which has 100 million active users around the world—seems to at least partially explain its poor performance. (Granted, the track itself could just have just been a flop with listeners; its catchy riff and upbeat theme is fairly in line with Perry’s other hits, though.)
The singer’s last big single “Roar” topped international charts, but “Rise” sputtered out at No. 25 in the UK, No. 11 in the US, and No. 39 in Germany, doing even worse in most other markets.
http://qz.com/769398/the-absurd-esca...ty-perry-song/
she should update her certifications 
