Visual album = the music isn't good enough to release on its own
Surprise release = the music isn't good enough to sell without it being a trending topic
Exclusive = the music won't be successful so we need a lucrative deal
There's no need to stray from the norm unless the project just isn't that good.
My education prof (who i have strong suspicions he is gay) showed Meghan's AATB video on class and said how she took inspiration from Justin Timberlake (bringing sexy back/booty back), Britney (the RS cover--yes he knew about it ), Madonna's Vogue and Bey's Single Ladies.
A legend
), Madonna's Vogue and Bey's Single Ladies. 
