How KP4 lead single campaign should go:
-- Announce single title and release date on Fri Jan 27, 2017 via Twitter and Instagram
-- Release music video teaser with single cover art on Fri Feb 3, 2017 via YouTube/VEVO, Twitter and Instagram
-- Release single Fri Feb 10, 2017 to all streaming services and digital retailers
-- Official music video released to YouTube/VEVO at same time
-- US radio deal, iTunes Hot Songs promo, popular Spotify playlist promo
-- YouTube, iTunes and Spotify promotional banners/advertisements
-- Debut performance at Grammys 2017 on Mon Feb 13, 2017, closing show after winning Grammy for BMV (Rise)
#1 debut on US Billboard Hot 100
...
But knowing Capitol they'll waste money on unconventional promo like trucks and flags, make it Apple Music exclusive again, forget about popular Spotify playlists altogether, no radio deal, no Grammys performance and put the video out a month after single release.
