She's so smart. If she gave everything at once after the Grammy's, Taylor's PR team coulda latched on it and LIED and spun it to suit her narrative. It's probably what Kanye wanted to do since he's always been impulsive.
But the way Kum went about it. Letting it linger in people's mind. Giving tidbits starting from Feb. She made people choose sides, knowing her husband was fully right, and then when things started heating up around Taylor and Calvin, she seized the moment. And the way she timed it to coincide with the whole "World Snake Day".

And then when she did release it, it was in janky snippets that leaves Taylor's team of lawyers in the dark about what was said on the phone all.
This couldn't have gone more perfect.
