Quote:
Originally posted by sunny phoenix
Is there a point SM are doing these station song? None of them are succesfull (?)
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I would say it's "for the fans!!11!!!" but given how ~60-70% of the artists aren't from SM that isn't case imo although sometimes it caters for SM fans (the Exo solos + Yoona for example)
I think it's part of their "New Culture Technology" manifesto thing they have planned this year to broaden and expand SM's empire which includes the EDM label, station, and the various genred NCT units.