The problem with WWWY is the same problem Rihanna had with Shut Up & Drive, You Da One, Kiss It Better... the same problem all artists have after following up a huge smash #1 hit with a weaker one while it's still smashing hard. What happens is that the songs get drowned in the wake of the lead singles when they're too big and won't let up.
Not when Shake It Off and Blank Space smashed hard back to back hihi.
Not when Shake It Off and Blank Space smashed hard back to back hihi.
Shake It Off was only number 1 for 4 non-consecutive weeks. Not to mention, she had over two months between the release of SIO and the album. Hello had less than a month.