Quote:
Originally posted by Ashley Rocks
It's probably the biggest show that Mnet has ever produced. Not to mention that Korea is obsessed with hip-hop & rap artists & music and SMTM is the perfect platform to make these songs digitally strong. Plus, SMTM gets a lot of replays on TV...
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Eh, as a TV show it's not that big.
Produce101 ended up doing double the ratings of what SMTM had generally been doing. But its following on the internet is substantial and loyal. The TV show is just an excuse for Mnet to post the videos and singles online later.
Their dominance on the realtime music charts does sorta expose how less mainstream Korea's digital music services are becoming as the maturing competition from mobile games/video/SNS just continue to gobble up screen time share when a show with a 2 rating on cable can have the same impact as a show doing a 30 rating on broadcast.