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Originally posted by Callum
I feel like Cube would be stupid to force the 4 members out of the company given that they don't exactly have many other artists who can bring any money into the business right now. I mean, who does Cube actually have left? B2ST? And they're falling apart too.
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Expect to see Hyuna in a lot of beer commercials. A lot of them.
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And to think a couple years ago they were almost in a position where they could usurp JYP into the Big 3. They couldn't keep up I guess.
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When those rumors of CEO Hong being ill and having ALS first surfaced I think right after "What's Your Name" went viral, it really went downhill from there for everyone at Cube. It wasn't long ago iHCube left G.NA out in the wilderness to fend for herself against those sponsor allegations. That "Cube family" nonsense pretty much done.
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Originally posted by Jared
Ugh I hope this doesn't turn out to be another SNSD situation where we may never know what really happened.
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It's just business as SidusHQ has a reputation of building up new stars and then letting them go when the overhead becomes to large. Sure, they lose out on a Song Joongki, but it's this aggressive behavior that has allowed them to grow as an agency and later as a production company at a very fast rate.
Heck, when they got back into the idol music business in 2011-2012, eventually debuting a girl group called 2EYES, as they found out how difficult it was, they went ahead and acquired Cube. Meanwhile, 2EYES were essentially abandoned in the middle of preparations for their comeback promo after the Cube deal was finalized. They are a very aggressive company, indeed.