Quote:
Originally posted by ryanpittman97
The promo this era has been the absolute pits 
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ME was her breakthrough era, so they went hard from the get-go. But that led to overexposure, so it'd be a risk to repeat that.
This era feels much more natural so far. She's had decent promo (SNL, MTV Movie Awards, Fallon) and more promo will follow in the coming weeks, closer to the album release! DW is still far from its radio peak, so the mid-May promo will come right on time