Quote:
Originally posted by iHype.
I think it's actually obvious more than anything the decline from Problem wasn't due to the sales decline, the Donut incident, or any of that. Problem was just a one time thing where everything lined up amazing. I think even if she released a single a week later it would've struggled to half of Problem's first week.
Look at Break Free and Bang Bang. Break Free only did 161,000 following Problem doing 438,000.
The best example is Bang Bang. It also got an hourly radio deal, was a collab with another huge star, and it was much more hyped yet it did 230,000 — barely half of Problem's first week sales.
She clearly didn't lose any massive amount of fans, power, hype in just a few weeks later. Problem was simply a weird outlier in her entire career. Even My Everything opened with under 175K first week, like nothing she's ever done since Problem or before has been able to come close to what it did. There was clearly just something in the water for her the week she released it, and everything went golden.
If you compare all her other non-Problem debuts (The Way, Break Free, Bang Bang) which all did 150-230K and account the digital decline then compare to Focus / Dangerous Woman she isn't really declining badly.
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Appreciate your time to write all of this, it's nothing but the truth. "Problem" was just a phenomenon first-week seller, y'all should just recognize the sucess of this huge hit.
Personally, I believe it was a combination of many factors:
1. There was definetely a hype growing for this young beautiful girl with so much potential.
2. The song is pop perfection and has a huge replay value.
3. Song fit perfectly with radio those days, it was like the perfect song which was missing.
4. Sales were pretty healthy during the first months of 2014, there were huge sellers like "Happy", "All of Me" and "Dark Horse", that there was a public interested to buy another song, and since "Problem" had universal appeal, it worked perfectly.
5. The promo was on point during those days.
6. Iggy Azalea was the breakthrough artist and she was just starting her sucess with "Fancy", so her name on "Problem" also helped.