Man the visuals are stunning but this thing could have been so much better and more interactive!! Imagine if they had revealed 1 room per day, same time everyday and they revealed something about the album in each room. The first room could have been a 30 sec snippet of the next single, the 2nd room Tour dates, 3rd room the release of the single, 4th room behind the scenes clips, 5th room track listing with clues around the room in braille and fans would have to find and decode the writings to come up with the track list. 6th room, Lyrics to a few songs on the album and a reveal of any big name collaborations, 7th room the album pre-order and the 8th room would unlock the album BAM!!....instead we get this long, drawn out mess. How the hell do these people have a job?!